APACHE STAR® has been awarded Lifestyle Brand of the Year 2025 & 2026 in the Global Awards.
FASHION

APACHE STAR Wins Global Award - Lifestyle Brand of the Year 2026

APACHE STAR® has been awarded the Corporate LiveWire Global Award 2025/26 for “Lifestyle Brand of the Year.” This honor recognizes our fusion of luxury craftsmanship, performance-driven design, and...

ROGER KLÜHRoger Klüh holds original World Record Apache Star steering wheel at Düsseldorf Airport.

Lucky Steering Wheel for the Cuba Record? Roger Klüh on His Way to Miami.

Roger Klüh departs Düsseldorf for Miami with his lucky steering wheel in hand, preparing for his historic Apache Star record run from Florida to Cuba — a mission of speed, courage, and determination.

ROGER KLÜHAmong Germany’s wealthiest: Henkel shareholder Simone Bagel-Trah and Patrick Schwarz-Schütte (second from left). Also pictured are Ali-Reza Momeni (left, currently building on Königsallee) and architect Joachim Faust. Photo: Andreas Endermann

Düsseldorf, Your Billionaires

They live quietly, but their influence reaches far beyond Düsseldorf. Meet the billionaires, like Roger Klüh, shaping Germany’s economy — and discover how legacy and wealth intertwine in this city ...

BOOKS & MOVIESJohn Travolta on board the legendary powerboat – symbol of speed, legacy, and luxury Apache Star by Roger Klüh.

Travolta Now Drives Klüh’s “Apache Star”

Hollywood meets horsepower: John Travolta takes the helm of Roger Klüh’s Apache Star in the official trailer for Speed Kills. A legendary powerboat enters the spotlight—bold, iconic, and built for ...

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ROGER KLÜHRoger Anthony Cassius Klüh, World Record USA-Cuba with Apache Star

Roger Klüh: Speedboat Record Quest for Blue Riband

A wild record attempt, two legendary boats, one billionaire, one myth. Roger Klüh writes the next Apache Star chapter—chasing a vision built to conquer the Atlantic.

ROGER KLÜHAward ceremony of the Klüh Foundation at Düsseldorf City Hall 2025

Klüh Foundation's Innovation Prize 2025: Ceremony in Düsseldorf

The Klüh Foundation honored pioneering research at Düsseldorf City Hall. Award recipient Prof. Dr. Jutta Gärtner was recognized for groundbreaking studies on neurodegenerative diseases in children ...

FASHIONAPACHE STAR winter look ATLANTIC ALLIANCE featured in ELLE at Paris Fashion Week

APACHE STAR Featured in ELLE Magazine at Paris Fashion Week

APACHE STAR made a striking impression at Paris Fashion Week, earning a feature in ELLE Magazine for its innovative fusion of high-performance fashion and luxury.

Model wears APACHE STAR jacket AMERICAN ANCHORAGE at Paris Fashion Week for Harper's BAZAAR.

APACHE STAR Featured in HARPER´S BAZAAR: Paris Fashion Week

APACHE STAR made a powerful impact at Paris Fashion Week and was prominently featured in Harper’s Bazaar. This milestone reinforces APACHE STAR’s position at the forefront of luxury and innovation....

Lilly Becker stuns in bold orange jacket FLAMING AVIATOR by APACHE STAR at Paris Fashion Week show

RTL Exclusive | Lilly Becker rocked APACHE STAR's Paris Fashion Week 2025

Lilly Becker stole the show at APACHE STAR’s Paris Fashion Week debut, featured in an exclusive RTL Exclusiv report. The collection blended high-performance outerwear with luxury design, making wav...

FASHIONAPACHE STAR brand founder Roger Anthony Cassius Klüh and APACHE STAR brand owner & CEO Jessica Frühbrodt at Boot Düsseldorf.

Roger Klüh becomes a grandfather and goes into fashion

Roger Klüh was recently at the Blue Motion Night at the Boot trade fair with his fiancée Jessica Frühbrodt. The first thing he said was that he would soon be a grandfather. In addition, their fashi...

FASHIONRecycled ocean plastic bottle emerging from clouds in dramatic lighting.

Recycled Ocean Plastic in High-Performance APACHE STAR Outerwear

APACHE STAR was recently featured in an interview by Tocco Earth, the world's premier platform for future materials and design with a focus on sustainability. The interview highlights APACHE STAR h...

FASHIONAPACHE STAR second flagship store opens in Cannes

APACHE STAR Opens Its Second Flagship Store in Cannes

APACHE STAR opens its second flagship store on the Côte d'Azur in Cannes, at the exclusive Villa d'Été on Rue d'Antibes. This unique location symbolizes both luxury and adventure, showcasing APACH...

PERFORMANCE & HEALTHAPACHE STAR Testosterone Booster bottle with orange capsules floating around.

The Dominant Force for Alphas: APACHE STAR Natural Testosterone Booster

Strength. Focus. Energy. True alphas know that performance is not given – it’s earned. With the APACHE STAR Testosterone Booster, you get science-backed support for vitality, muscle recovery, and u...

FASHIONTrailblazing APACHE STAR winter fashion in snowy mountain landscape presented by Lilly Becker and Jessica Frühbrodt

Trailblazing Fashion: APACHE STAR Featured on LABECKER

Jessica Frühbrodt, founder of the APACHE STAR lifestyle label, recently sat down with Lilly Becker for an exclusive interview on LABECKER. In this powerful conversation, Jessica opens up about our ...

FASHIONAPACHE STAR FASHION certified 2024 HIPE AWARD

APACHE STAR FASHION Awarded the prestigious HIPE Award

APACHE STAR, the innovative fashion brand, has been honored with the prestigious HIPE Award. Achieving an outstanding overall score of 1.6 in the HIPE Award Ranking System, the company continues to...

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