NEWS

The rider walks along a wooden jetty toward the orange powerboat APACHE STAR at sunrise, putting on his helmet, in the film THE BRIDGE: 90 miles apart
THE BRIDGE

How Much of THE BRIDGE: 90 Miles Apart Actually Happened?

THE BRIDGE: 90 miles apart is a short film made entirely with AI. It sits on one real event — the powerboat APACHE STAR set the Key West–Havana record in 2015 — and invents almost everything around...

HeritageA man in a white APACHE STAR jacket and a woman face each other on the bridge at sunset, the blue and the olive-green motorcycle parked behind them, in the film THE BRIDGE: 90 miles apart

Two Sides, One Machine: The APACHE STAR® World Record Heritage Edition

The APACHE STAR World Record Heritage Edition carries two countries on one frame — one side American, one side Cuban — and takes its rule from the powerboat APACHE STAR, which set the Key West–Hava...

Fashion Show BerlinJessica Frühbrodt, CEO of APACHE STAR®, being interviewed on the red carpet of the Taste & Talk Nightwalk at Schloss Reichenow near Berlin, 21 August 2026, next to a guest in the APACHE STAR® hockey jersey

APACHE STAR® at the Taste & Talk Nightwalk — Schloss Reichenow, August 2026

On August 21, 2026, APACHE STAR® presented the GLOBETROTTER Collection on a runway for the first time — at the Taste & Talk Nightwalk at Schloss Reichenow near Berlin. Berlin designer Barbara C...

APACHE STAR® Back in Saint-Tropez — Now at Club Les Palmiers

APACHE STAR® Back in Saint-Tropez — Now at Club Les Palmiers

APACHE STAR® lands in Saint-Tropez for Summer 2026, now featured at the Club Les Palmiers concept store on Pampelonne Bay. Discover the longsleeves and THE LEGACY Eau de Parfum.

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Brand MomentThe Geiss family on stage at the WIBA Awards 2026 at Hôtel Martinez in Cannes — named Most Influential Family 2026

Robert Geiss in Cannes 2026: APACHE STAR THE LEGACY at the WIBA Awards

When the RTL Exclusive cameras turned toward the Hôtel Martinez suite in Cannes, what lay on Robert Geiss's white tuxedo shirt wasn't an accident — it was APACHE STAR® THE LEGACY. A look at the nig...

Cuba"Nobody Knows What Will Happen" — The Lawyer Who Stood at the Edge of History

"Nobody Knows What Will Happen" — The Lawyer Who Stood at the Edge of History

His attorney fought the US government for permission. Eight months later, Roger Klüh crossed to Havana. Here's the story behind the record.

AtlanticOnce More. Crazy.

Once More. Crazy.

The first world record was already supposed to be impossible. The second one hasn't even started — and it's already legendary.

Apache Star PowerboatApache Star world record powerboat docked in Havana harbor, Cuba — Roger Klüh's two-time World Champion offshore racing boat after completing the historic Key West to Cuba crossing on August 1, 2015

Roger Klüh: The Real Story Behind APACHE STAR

One boat. One record. A legacy that defied an embargo. Read the story behind the APACHE STAR® brand.

Apache Star PowerboatOffshore's Living Legend: The Race Boat That Built the Apache Legacy

Offshore's Living Legend: The Race Boat That Built the Apache Legacy

A piece of offshore racing history — and the foundation of everything the APACHE STAR name stands for.

Brand MomentThe Apache Star powerboat in Havana harbor, August 2015 — moments after breaking the Key West to Havana world record

Roger Klüh Returns to APACHE STAR® in Florida — A Tribute at Mar-a-Lago

Roger Klüh has returned to Florida — to close one chapter of the Apache Star's story and personally deliver a tribute that has been ten years in the making.

Award RecognitionAPACHE STAR® has been awarded Lifestyle Brand of the Year 2025 & 2026 in the Global Awards.

APACHE STAR Wins Global Award - Lifestyle Brand of the Year 2026

APACHE STAR® has been awarded the Corporate LiveWire Global Award 2025/26 for “Lifestyle Brand of the Year.” This honor recognizes our fusion of luxury craftsmanship, performance-driven design, and...

Apache Star PowerboatRoger Klüh holds original World Record Apache Star steering wheel at Düsseldorf Airport.

Lucky Steering Wheel for the Cuba Record? Roger Klüh on His Way to Miami.

Roger Klüh departs Düsseldorf for Miami with his lucky steering wheel in hand, preparing for his historic Apache Star record run from Florida to Cuba — a mission of speed, courage, and determination.

DüsseldorfAmong Germany’s wealthiest: Henkel shareholder Simone Bagel-Trah and Patrick Schwarz-Schütte (second from left). Also pictured are Ali-Reza Momeni (left, currently building on Königsallee) and architect Joachim Faust. Photo: Andreas Endermann

Düsseldorf, Your Billionaires

They live quietly, but their influence reaches far beyond Düsseldorf. Meet the billionaires, like Roger Klüh, shaping Germany’s economy — and discover how legacy and wealth intertwine in this city ...

Apache Star PowerboatJohn Travolta on board the legendary powerboat – symbol of speed, legacy, and luxury Apache Star by Roger Klüh.

Travolta Now Drives Klüh’s “Apache Star”

Hollywood meets horsepower: John Travolta takes the helm of Roger Klüh’s Apache Star in the official trailer for Speed Kills. A legendary powerboat enters the spotlight—bold, iconic, and built for ...

AtlanticRoger Anthony Cassius Klüh, World Record USA-Cuba with Apache Star

Roger Klüh: Speedboat Record Quest for Blue Riband

A wild record attempt, two legendary boats, one billionaire, one myth. Roger Klüh writes the next Apache Star chapter—chasing a vision built to conquer the Atlantic.

THE WORLD IS MINE