APACHE STAR®

Born from a Legend. Built for a Legacy.

In 2015, the APACHE STAR® powerboat—2,700 horsepower of precision engineering—set a world record from Key West to Havana in 90 minutes. Today, that same spirit of uncompromising excellence defines every piece we create.

APACHE STAR® is a luxury lifestyle brand born from a world record powerboat legacy, offering premium fashion, clinical-grade supplements, and exclusive fragrances for those who refuse to compromise on excellence.

Heritage

Founded on the APACHE STAR® powerboat— 2,700 HP world record vessel, Florida-to-Cuba in 90 minutes (2015)

Community

APACHE STAR® Club connects individuals committed to excellence and craftsmanship

Design

Every product embodies precision engineering from $800-$3,000 jackets to physician-formulated supplements

What is APACHE STAR®?

APACHE STAR® is a luxury lifestyle brand born from the legendary 2,700 horsepower powerboat that set a world record from Key West to Havana in 2015. Today, we create premium fashion, clinical-grade supplements, and exclusive fragrances for executives, athletes, and discerning individuals who refuse to compromise on excellence. Every product embodies the precision engineering, uncompromising standards, and rebellious spirit that defined the original APACHE STAR® powerboat.

For Those Who Understand

Excellence is not proclaimed—it is demonstrated. APACHE STAR® was born from a singular achievement: a world record that demanded two years of preparation, 7,000 hours of craftsmanship, and unwavering conviction.

We create for individuals who share this philosophy. Those who measure success not in shortcuts, but in mastery. Who value heritage over hype. Who understand that true distinction is earned, never bought.

Explore our premium fashion collection, clinical-grade supplements, and join the APACHE STAR® Club community.

This is not fashion. This is a legacy you wear.

The Journey That Defined a Brand

Date: Spring 2015 | Distance: 90 nautical miles | Time: 90 minutes | Route: Key West to Havana

On a spring day in 2015, Roger Klüh piloted the APACHE STAR®—a two-time World Champion Deep-V powerboat with 2,700 horsepower—across 90 nautical miles of open ocean in 90 minutes. The route: Key West to Havana. The stakes: a record untouched for decades.

This was not recklessness. It was precision. Two years of preparation. 7,000 hours of engineering. Waves exceeding three meters. Technical failures mid-journey. And a singular focus: to prove that with mastery, the impossible becomes inevitable.

The Cuban government recognized the achievement. International media chronicled the journey. But for Roger, the record was never the destination—it was proof of a philosophy: Excellence demands everything. Compromise demands nothing.

EXPLORE ROGER'S FULL STORY
World Record powerboat racer Roger Anthony Cassius Klüh on APACHE STAR in Cuba.

Roger Klüh: Apache Star Speedboat World Record USA-Cuba 2015

Roger Klüh is the son of the German service entrepreneur Josef Klüh and his wife Ingrid. He is a former professional ice hockey player for the Düsseldorf EC.  Klüh has made an international name fo...

Commit completely, or not at all. This principle guided my transition from professional ice hockey to offshore racing, and ultimately to creating a brand that reflects uncompromising standards. I've never been interested in what's easy. I'm interested in what's exceptional. The APACHE STAR® world record wasn't about speed—it was about proving that with the right preparation, vision, and execution, mastery is achievable. Every product we create embodies this philosophy: precision engineering, clinical-grade quality, and unwavering commitment to excellence.

Roger Klüh - Founder & CEO, APACHE STAR® | Professional Ice Hockey Player | World Record Holder | Entrepreneur

The boat that changed the history of powerboats and broke all records in the United States in 1992 and 1993. It was the world's first seated Deep-V. No one had ever thought it possible. After two years and 7000 man hours to build it the way Roger Klüh wanted it, it is without a doubt the most valuable Deep-V in the United States. The boat is a complete success and ready for action.

Mark McManus - Builder of Apache Star

Roger Klüh has the goal to set a world record between the USA and Cuba. For this purpose, he bought a boat that was a world champion and equipped it with the greatest technology in order to set a world record. The record between Key West and Havana also stands for a bridge that connects people - between two worlds that are so close on the one hand and so painfully far away on the other - the USA and Cuba.

Professor Von Mannstein - Advertising Mongul

I have also known Mr. Klüh for years. He is a loyal patient and an exceptional person. He has achieved what many dream of.

Dr. Cicmir - Internist and general practitioner

Roger Klüh is a very ambitious person and sensitive. And that's exactly what an athlete needs. A sportsman must not only have toughness, but also sensitivity to be able to assess the risk. And it is indeed the case that racing, racing boats alone, is the most dangerous sport and also the one that is most prone to wear and tear.

Hans Dieter Hanus - Physiotherapist

The World Record Journey

The APACHE STAR® achievement represents more than maritime excellence—it embodies a philosophy of uncompromising preparation and execution.

Key Milestones of the APACHE STAR® Legacy:

  • 2,700 HP of precision-engineered performance
  • 90 minutes from Key West to Havana—a record that stands today
  • Two-time World Champion Deep-V powerboat designation
  • Official recognition by the Cuban government
  • A tribute to international understanding and maritime heritage
READ THE FULL WORLD RECORD STORY
World Record Setter and APACHE STAR powerboat racer Roger Anthony Cassius Klüh in Havana, Cuba.

Roger Klüh's Apache Star: World Record Speedboat Triumph

Roger Klüh drove his speedboat "Apache Star" in record time (90 minutes) from Key West, USA to Havana, Cuba. His speedboat world record went down in the history of international understanding for t...

The APACHE STAR® Legacy Lives On

The APACHE STAR® powerboat legacy continues to inspire our community. This ultra-detailed representation, shared by one of our most dedicated APACHE STAR® Club members, captures the precision engineering and iconic design that defines our heritage. The 2,700 horsepower vessel that set a world record from Key West to Havana in 90 minutes represents the engineering excellence and uncompromising standards that guide every APACHE STAR® product.

Shared by a valued member of the APACHE STAR® Club community. This tribute to precision engineering and brand DNA exemplifies the passion of our global community.

Explore APACHE STAR® Fashion | Explore Performance & Health

1968

HOW IT ALL STARTED

I could hardly walk when I was already allowed to call a motorboat my own. Admittedly - it was not the fastest - but for me at that time a world opened up, which I would not leave again for the rest of my life. This was the first milestone in my boating history, which culminated in a world record.

1992

MY FIRST APACHE STAR®

I was just 25 years young, but already very familiar with the powerboat scene. I had taken a liking to shooting along through the waves and over the water. I enjoyed feeling the wind and the spray in my face. That's why I had my first APACHE STAR® built in the early 1990s.

1992 & 1993

APACHE HERITAGE BECOMES WORLD CHAMPION

I was just at the beginning of my racing career when I saw the Apache Heritage compete in the 1992 and 1993 World Championships in Key West. I have been fascinated with her ever since. Both years there were very strong swells on race day and that's exactly why the Apache Heritage with speedboat legend Richie Powers as throttleman was unbeatable and became a legend.

1999

APACHE FIVE-O-ONE

This was the second Apache I had built: 41 feet long, six tons, two engines with 900 hp each, top speed 100 knots. I lived in St. Tropez and raced my black beauty along the coast of southern France.

2011

THE IDEA OF RACING FROM KEY WEST TO HAVANA

One morning I was sitting at the southernmost point of the USA: Key West. A painted buoy, just under three meters tall, provides information about the distance between the U.S. and Cuba: 90 miles. I couldn't believe that neighbors who were so close geographically were nevertheless so far apart. This marked the beginning of my initially seemingly endless struggle.

31.01.2012

PURCHASE OF APACHE HERITAGE

I was determined to go to Cuba. Now all I needed was the right speedboat. I couldn't think of a better one for such a project than the greatest legend of all powerboats: the Apache Heritage. However, there was not much left of the former fighting monster. I acquired the old hull with a determination to resurrect the legend. My passage to Cuba was as worthy a final mission for the Apache Heritage as it was for me.

2013 - 2015

APACHE HERITAGE BECOMES APACHE STAR®

It took three years to restore the old tailcoat and breathe new life into Apache Heritage. Now she's my star. Hence the new name: APACHE STAR®. Above all, it's pure power. 2700 horsepower, 17 meters long, two and a half meters wide. Every detail should guarantee that I'm perfectly equipped for the long haul in high waves. In the end, it turns out that this is the strength of this boat. The indestructible hull is massive and correspondingly heavy - ten and a half tons empty weight to be exact.

2013 - 2015

AGAINST POLITICAL INTERESTS OF THE USA

I submitted an official request to conduct a world record attempt from the U.S. to Cuba, but it was rejected on the grounds that it was "against our political interests." I persisted and submitted another request. At my international press conference in Cuba, I simply claimed that I had been granted permission when asked. Shortly thereafter, it was indeed granted to me.

World Record setter Roger Anthony Cassius Klüh wearing a flight suit with the racing number 50 and US American flag patches stands proudly smiling with a flower lei around his neck. Behind him is a large orange rocket-shaped watercraft labeled APACHE STAR®  floating on the ocean. The base of the watercraft displays text indicating a speed world record from Key West, USA to Havana, Cuba on August 1, 2015.

01.08.2015

WORLD RECORD: USA TO CUBA

With waves over three meters high and despite technical problems that caused me to interrupt the trip for 15 minutes, I reached Cuba in 90 minutes. There, my family, friends and tens of thousands of Cubans welcomed me. I gave a press conference in front of journalists from all over the world. I was the first to sail a route in a powerboat that generally no one had sailed before me in almost 60 years. And I set a new world record, which I dedicated to international understanding.

January 2017

APACHE STAR® STUCK IN CUBA

APACHE STAR® should have been returned to the U.S. immediately because it is an American manufactured item, but it was unroadworthy. The U.S. threatened me with 20 years in prison and fines in the millions. It took me exactly 17 months and 11 days to finally find a solution. She found room on an open container, which brought her back to Miami. There she is now enjoying her well-deserved retirement. And I am enjoying mine.

Curated Collections for Discerning Individuals

Brand Evolution: Fashion

Our fashion collection embodies the APACHE STAR® legacy of precision and craftsmanship. Each piece is designed for those who refuse to compromise on quality, combining heritage-inspired design with premium materials sourced from the world's finest suppliers.

From signature outerwear to performance wear, every item reflects the meticulous attention to detail that defined the original APACHE STAR® powerboat.

Explore Our Fashion Collection

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APACHE STAR opened its doors at elegant orange awning of Villa D'Été in Saint Tropez, exuding holiday style.
FASHION

APACHE STAR Designer Fashion | Luxury Shopping at Villa d'Été Saint Tropez

Discover the allure of Saint Tropez's Villa D'Été, now featuring the iconic Apache Star label, epitomizing fashion and lifestyle. Immerse yourself in an experience beyond shopping, where each garme...

Performance Engineered for Excellence

Brand Evolution: Performance & Health

Beyond fashion, APACHE STAR® offers performance solutions engineered to the same exacting standards as our world-record powerboat. Our Performance & Health collection supports those who demand peak performance in every aspect of life.

Formulated with premium ingredients and backed by rigorous testing, these products are designed for individuals who understand that excellence is a daily commitment.

Discover Performance & Health Products

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APACHE STAR second flagship store opens in Cannes
FASHION

APACHE STAR Opens Its Second Flagship Store in Cannes

APACHE STAR opens its second flagship store on the Côte d'Azur in Cannes, at the exclusive Villa d'Été on Rue d'Antibes. This unique location symbolizes both luxury and adventure, showcasing APACH...

Celebrated globally for excellence and innovation

Awards & Recognition

The APACHE STAR® brand has been recognized by international organizations and featured in prestigious publications including Harper's Bazaar, Elle Magazine, RTL, and major international publications.

Our commitment to excellence, innovation, and quality has earned us accolades from industry leaders and fashion experts worldwide. These awards validate our mission to create products that inspire and empower our community.

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APACHE STAR FASHION certified 2024 HIPE AWARD
FASHION

APACHE STAR FASHION Awarded the prestigious HIPE Award

APACHE STAR, the innovative fashion brand, has been honored with the prestigious HIPE Award. Achieving an outstanding overall score of 1.6 in the HIPE Award Ranking System, the company continues to...

A Legacy Shared

The APACHE STAR Community

The APACHE STAR® Club connects individuals who share a commitment to excellence, craftsmanship, and uncompromising standards. Our community celebrates those who understand that true luxury is measured not in logos, but in legacy.

Through exclusive events and curated experiences, we create meaningful connections among members who embody the APACHE STAR® philosophy of mastery over mediocrity.

Explore Club Events & Join Our Community

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APACHE STAR® has been awarded Lifestyle Brand of the Year 2025 & 2026 in the Global Awards.
FASHION

APACHE STAR Wins Global Award - Lifestyle Brand of the Year 2026

APACHE STAR® has been awarded the Corporate LiveWire Global Award 2025/26 for “Lifestyle Brand of the Year.” This honor recognizes our fusion of luxury craftsmanship, performance-driven design, and...

THE BOOK OF LEGEND

Roger Klüh is a gifted and fanatical speedboat racer. His passion eventually leads him to set a fabulous world record in 2015. What drove him to pursue one of the most dangerous motor racing sports in the world?

Read APACHE STAR®'s incredible success story now in paperback or e-book on Amazon. Only available in German yet, but we're already working on the English version - stay tuned!

THE BOOK OF LEGEND

Roger Klüh is a gifted and fanatical speedboat racer. His passion eventually leads him to set a fabulous world record in 2015. What drove him to pursue one of the most dangerous motor racing sports in the world?

Read APACHE STAR®'s incredible success story now in paperback or e-book on Amazon. Only available in German yet, but we're already working on the English version - stay tuned!