APACHE STAR®
Born from a Legend. Built for a Legacy.
In 2015, the APACHE STAR® powerboat—2,700 horsepower of precision engineering—set a world record from Key West to Havana in 90 minutes. Today, that same spirit of uncompromising excellence defines every piece we create.
APACHE STAR® is a luxury lifestyle brand born from a world record powerboat legacy, offering premium fashion, clinical-grade supplements, and exclusive fragrances for those who refuse to compromise on excellence.
Heritage
Founded on the APACHE STAR® powerboat— 2,700 HP world record vessel, Florida-to-Cuba in 90 minutes (2015)
Community
APACHE STAR® Club connects individuals committed to excellence and craftsmanship
Design
Every product embodies precision engineering from $800-$3,000 jackets to physician-formulated supplements
What is APACHE STAR®?
APACHE STAR® is a luxury lifestyle brand born from the legendary 2,700 horsepower powerboat that set a world record from Key West to Havana in 2015. Today, we create premium fashion, clinical-grade supplements, and exclusive fragrances for executives, athletes, and discerning individuals who refuse to compromise on excellence. Every product embodies the precision engineering, uncompromising standards, and rebellious spirit that defined the original APACHE STAR® powerboat.
For Those Who Understand
Excellence is not proclaimed—it is demonstrated. APACHE STAR® was born from a singular achievement: a world record that demanded two years of preparation, 7,000 hours of craftsmanship, and unwavering conviction.
We create for individuals who share this philosophy. Those who measure success not in shortcuts, but in mastery. Who value heritage over hype. Who understand that true distinction is earned, never bought.
Explore our premium fashion collection, clinical-grade supplements, and join the APACHE STAR® Club community.
This is not fashion. This is a legacy you wear.
The Journey That Defined a Brand
Date: Spring 2015 | Distance: 90 nautical miles | Time: 90 minutes | Route: Key West to Havana
On a spring day in 2015, Roger Klüh piloted the APACHE STAR®—a two-time World Champion Deep-V powerboat with 2,700 horsepower—across 90 nautical miles of open ocean in 90 minutes. The route: Key West to Havana. The stakes: a record untouched for decades.
This was not recklessness. It was precision. Two years of preparation. 7,000 hours of engineering. Waves exceeding three meters. Technical failures mid-journey. And a singular focus: to prove that with mastery, the impossible becomes inevitable.
The Cuban government recognized the achievement. International media chronicled the journey. But for Roger, the record was never the destination—it was proof of a philosophy: Excellence demands everything. Compromise demands nothing.

Roger Klüh: Apache Star Speedboat World Record USA-Cuba 2015
Roger Klüh is the son of the German service entrepreneur Josef Klüh and his wife Ingrid. He is a former professional ice hockey player for the Düsseldorf EC. Klüh has made an international name fo...
Commit completely, or not at all. This principle guided my transition from professional ice hockey to offshore racing, and ultimately to creating a brand that reflects uncompromising standards. I've never been interested in what's easy. I'm interested in what's exceptional. The APACHE STAR® world record wasn't about speed—it was about proving that with the right preparation, vision, and execution, mastery is achievable. Every product we create embodies this philosophy: precision engineering, clinical-grade quality, and unwavering commitment to excellence.
The boat that changed the history of powerboats and broke all records in the United States in 1992 and 1993. It was the world's first seated Deep-V. No one had ever thought it possible. After two years and 7000 man hours to build it the way Roger Klüh wanted it, it is without a doubt the most valuable Deep-V in the United States. The boat is a complete success and ready for action.
Roger Klüh has the goal to set a world record between the USA and Cuba. For this purpose, he bought a boat that was a world champion and equipped it with the greatest technology in order to set a world record. The record between Key West and Havana also stands for a bridge that connects people - between two worlds that are so close on the one hand and so painfully far away on the other - the USA and Cuba.
I have also known Mr. Klüh for years. He is a loyal patient and an exceptional person. He has achieved what many dream of.
Roger Klüh is a very ambitious person and sensitive. And that's exactly what an athlete needs. A sportsman must not only have toughness, but also sensitivity to be able to assess the risk. And it is indeed the case that racing, racing boats alone, is the most dangerous sport and also the one that is most prone to wear and tear.
The World Record Journey
The APACHE STAR® achievement represents more than maritime excellence—it embodies a philosophy of uncompromising preparation and execution.
Key Milestones of the APACHE STAR® Legacy:
- 2,700 HP of precision-engineered performance
- 90 minutes from Key West to Havana—a record that stands today
- Two-time World Champion Deep-V powerboat designation
- Official recognition by the Cuban government
- A tribute to international understanding and maritime heritage

Roger Klüh's Apache Star: World Record Speedboat Triumph
Roger Klüh drove his speedboat "Apache Star" in record time (90 minutes) from Key West, USA to Havana, Cuba. His speedboat world record went down in the history of international understanding for t...
The APACHE STAR® Legacy Lives On
The APACHE STAR® powerboat legacy continues to inspire our community. This ultra-detailed representation, shared by one of our most dedicated APACHE STAR® Club members, captures the precision engineering and iconic design that defines our heritage. The 2,700 horsepower vessel that set a world record from Key West to Havana in 90 minutes represents the engineering excellence and uncompromising standards that guide every APACHE STAR® product.
Shared by a valued member of the APACHE STAR® Club community. This tribute to precision engineering and brand DNA exemplifies the passion of our global community.
Curated Collections for Discerning Individuals
Brand Evolution: Fashion
Our fashion collection embodies the APACHE STAR® legacy of precision and craftsmanship. Each piece is designed for those who refuse to compromise on quality, combining heritage-inspired design with premium materials sourced from the world's finest suppliers.
From signature outerwear to performance wear, every item reflects the meticulous attention to detail that defined the original APACHE STAR® powerboat.

APACHE STAR Designer Fashion | Luxury Shopping at Villa d'Été Saint Tropez
Discover the allure of Saint Tropez's Villa D'Été, now featuring the iconic Apache Star label, epitomizing fashion and lifestyle. Immerse yourself in an experience beyond shopping, where each garme...
Performance Engineered for Excellence
Brand Evolution: Performance & Health
Beyond fashion, APACHE STAR® offers performance solutions engineered to the same exacting standards as our world-record powerboat. Our Performance & Health collection supports those who demand peak performance in every aspect of life.
Formulated with premium ingredients and backed by rigorous testing, these products are designed for individuals who understand that excellence is a daily commitment.

APACHE STAR Opens Its Second Flagship Store in Cannes
APACHE STAR opens its second flagship store on the Côte d'Azur in Cannes, at the exclusive Villa d'Été on Rue d'Antibes. This unique location symbolizes both luxury and adventure, showcasing APACH...
Celebrated globally for excellence and innovation
Awards & Recognition
The APACHE STAR® brand has been recognized by international organizations and featured in prestigious publications including Harper's Bazaar, Elle Magazine, RTL, and major international publications.
Our commitment to excellence, innovation, and quality has earned us accolades from industry leaders and fashion experts worldwide. These awards validate our mission to create products that inspire and empower our community.

APACHE STAR FASHION Awarded the prestigious HIPE Award
APACHE STAR, the innovative fashion brand, has been honored with the prestigious HIPE Award. Achieving an outstanding overall score of 1.6 in the HIPE Award Ranking System, the company continues to...
A Legacy Shared
The APACHE STAR Community
The APACHE STAR® Club connects individuals who share a commitment to excellence, craftsmanship, and uncompromising standards. Our community celebrates those who understand that true luxury is measured not in logos, but in legacy.
Through exclusive events and curated experiences, we create meaningful connections among members who embody the APACHE STAR® philosophy of mastery over mediocrity.

APACHE STAR Wins Global Award - Lifestyle Brand of the Year 2026
APACHE STAR® has been awarded the Corporate LiveWire Global Award 2025/26 for “Lifestyle Brand of the Year.” This honor recognizes our fusion of luxury craftsmanship, performance-driven design, and...

Roger Klüh is a gifted and fanatical speedboat racer. His passion eventually leads him to set a fabulous world record in 2015. What drove him to pursue one of the most dangerous motor racing sports in the world?
Read APACHE STAR®'s incredible success story now in paperback or e-book on Amazon. Only available in German yet, but we're already working on the English version - stay tuned!
Roger Klüh is a gifted and fanatical speedboat racer. His passion eventually leads him to set a fabulous world record in 2015. What drove him to pursue one of the most dangerous motor racing sports in the world?
Read APACHE STAR®'s incredible success story now in paperback or e-book on Amazon. Only available in German yet, but we're already working on the English version - stay tuned!































































