Knowledge · Heritage · Performance
Frequently
Asked Questions
33 answers across 8 topics, each with a link to the story behind it.
Brand & Heritage
What is APACHE STAR®?
A lifestyle brand born on the water. It is named after the APACHE STAR, the neon-orange offshore powerboat that crossed from Key West to Havana in 90 minutes on August 1, 2015 — a route no powerboat had run in almost sixty years.
Where does the name come from?
From the powerboat. In 2012 Roger Klüh bought the two-time world champion Apache Heritage, by then little more than an old hull. He had her rebuilt and gave her a new name: APACHE STAR. In his words: “Now she's my star.”
When was the brand founded?
In three steps. Roger Klüh secured the APACHE STAR® trademark in 2012. The world record followed in 2015. In 2022 Jessica Frühbrodt launched the fashion and lifestyle label.
Why orange?
Because the powerboat is orange. Apache Orange is the neon orange of her hull; in photographs it often looks red.
What does “Fuel Your Legend” mean?
It is our slogan, and an invitation: set your own records, whatever form they take.
Founder & Leadership
Who is Roger Klüh?
Roger Anthony Cassius Klüh is the founder of APACHE STAR®. Born in Düsseldorf, he played professional ice hockey before he turned to offshore powerboats. One morning in Key West he sat at the buoy that reads “90 Miles to Cuba” and could not believe that neighbors so close were so far apart. Four years later he drove the APACHE STAR to Havana.
Who runs APACHE STAR® today?
Jessica Josefine Frühbrodt is Owner & CEO. Roger Klüh is Founder and History Writer, Jeffrey Klüh is Executive Vice President, and Dr. Hartmut-Eckehard Frühbrodt is Chief Medical Advisor.
Did Roger Klüh write a book?
Yes. “Apache Star: The Art of Speed” was published in 2021, in German, as paperback and e-book.
The Powerboat & the World Record
What is the APACHE STAR powerboat?
A custom 45'6" Apache offshore race boat with twin Mercury Racing 1350 engines: 2,700 HP combined and a top speed of 100+ mph. As Apache Heritage she won the world championship in Key West in 1992 and 1993. It took more than 7,000 hours to bring her back.
What was the record?
On August 1, 2015 the APACHE STAR covered the 110 nautical miles from Key West to Havana in 90 minutes — through waves more than three meters high, and despite a damaged drive that stopped the run for 15 minutes. On board was a crew of four: Roger Klüh, Damien Sauvage, John Pompi and Mark McManus. The previous record had stood since 1958.
Was the crossing officially recognized?
On both shores. Cuba's Council of State awarded all four crew members the Orden al Mérito Deportivo, signed by President Raúl Castro Ruz. The Club Náutico Internacional Hemingway de Cuba issued a certificate of the crossing. And President Barack Obama acknowledged it in a letter to Roger Klüh.
Cuba's recognition → · Obama's letter → · The four documents →
Why was the powerboat stuck in Cuba?
She arrived damaged and could not make the trip home, and under the embargo a US-built boat was not supposed to stay. Roger Klüh was threatened with 20 years in prison and fines in the millions. It took 17 months to find a solution. In early 2017 President Donald Trump personally enabled her return to the United States. “President Trump didn't just bring a boat home. He brought a man home,” says Roger Klüh.
The return, and a tribute at Mar-a-Lago → · A good end, finally →
Was the powerboat in a film?
Twice. The APACHE STAR appears in the promotional trailer for “Speed Kills”, the John Travolta film about offshore powerboat racing. And in 2026 we released “THE BRIDGE: 90 miles apart”, a short film inspired by the record crossing, made entirely with AI and entered in the Higgsfield Global Film Festival 2026.
Speed Kills → · THE BRIDGE: what is true and what is invented →
Products
What does APACHE STAR® sell?
Fashion, Performance & Health supplements, the fragrance THE LEGACY Eau de Parfum, accessories such as the Heritage Trunk Set, motorcycles (the World Record Heritage Edition and the Icon Dark Scrambler) and gift cards. Cigars are coming soon.
All products → · World Record Heritage Edition → · Icon Dark Scrambler →
What are the down jackets made of?
Of what the ocean gave back. The outer fabric is made of 100% recycled plastic bottles and fishing nets recovered from the ocean. The goose down is certified to the Responsible Down Standard.
Where do I find the ingredients of a supplement?
On each product page. The Supplement Facts, the directions and the notes are taken from the label, word for word.
Where are the supplements made?
Most of our supplements are made in the USA. They are produced in facilities that are GMP certified or follow current Good Manufacturing Practices (cGMP), and they comply with FDA regulations for dietary supplements. Each product page states where that product is made.
Are the supplements tested?
Yes, by independent laboratories. A Certificate of Analysis for your batch is available on request: performance.health@apachestar.com.
Who can I contact about a supplement?
Yes. Our Chief Medical Advisor Dr. Frühbrodt ran his own practice from 1970 to 2018. For specific medical questions he offers free nutritional advice by email: dr.fruehbrodt@apachestar.com.
Can I subscribe to a supplement?
Yes. On the product page, choose a delivery interval instead of a one-time purchase. A subscription renews automatically; you can skip or cancel anytime.
Do you offer gift cards?
Yes. The APACHE STAR® Gift Card is delivered by email, either to you or straight to the recipient on a date you choose.
Is APACHE STAR® on Amazon?
Yes. Our supplements are available on Amazon in the United States. On Amazon Germany you find the fragrance THE LEGACY and Roger Klüh's book, in German.
Stores & Events
Where can I see APACHE STAR® in person?
On the beach where the Riviera spends its summer: at Club Les Palmiers on Plage de Pampelonne near Saint-Tropez. You also find us at TRINITY in Saint-Tropez and at TRENDSET in Mühldorf, Germany.
APACHE STAR at Club Les Palmiers → · All locations on the map →
Does APACHE STAR® hold events?
Yes. On March 8, 2025 we showed at Paris Fashion Week with Lilly Becker, the face of the collection. On August 21, 2026 the GLOBETROTTER Collection walked a runway for the first time, at Schloss Reichenow near Berlin.
Paris Fashion Week with Lilly Becker → · The night at Schloss Reichenow → · Club Events →
Awards, Press & People
Which awards has APACHE STAR® received?
Lifestyle Brand of the Year, Germany, at the Global Awards 2025/26, and the HIPE Award 2024.
Where has APACHE STAR® been featured?
In Forbes, ELLE, Harper's Bazaar, on NBC News, in Welt, Bild, on RTL Exclusiv and at American Express, among others.
Who wears APACHE STAR®?
I love the extraordinary story behind the brand!
APACHE STAR shows that luxury, sustainability and style can go hand in hand!
The coziest jogging suit I've ever had! Definitely a must-have for frequent travelers!
I am delighted with the quality and the details!
I love it! Great product!
I've always wanted to be an Apache Star since Winnetou.
Everyone knows that I usually never wear down coats, but this piece simply won me over in terms of quality and design.
Robert Geiss chose THE LEGACY for the WIBA Awards in Cannes, held during the Cannes Film Festival 2026. Barbara C. Engel walked for us at Schloss Reichenow near Berlin.
Lilly Becker in Paris → · Barbara C. Engel at Schloss Reichenow → · Robert Geiss in Cannes →
Shipping & Service
Where do you ship, and what does it cost?
Shipping is free on orders of $75 or more. Below that, standard shipping starts at $4.90, depending on the product and the destination; express shipping is available. Which products ship to your country depends on the product: choose your country at the top of the page to see what is available for you.
What is your return policy?
Fashion can be returned within 30 days, unworn and with the tags attached. Supplements cannot be returned for hygiene reasons. If you are not satisfied with a supplement, contact us within 30 days of delivery at info@apachestar.com and we refund your purchase.
How is my order packed?
Without plastic: wrapped in tissue paper, in a recycled cardboard box, shipped with DHL GoGreen.
How do I reach you?
General questions: info@apachestar.com. Press: media@apachestar.com. Wholesale: partners@apachestar.com. Phone or text: +1 (406) 476 50 50.
Partners
Do you offer wholesale?
Yes. Retailers can order through Faire. In the United States we also work directly with individual gyms for our Performance & Health line: partners@apachestar.com.
How do I become a Team Member?
Creators, athletes and partners can apply to join the inner circle.
Still curious?
We're Here to Help
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