Frequently
Asked Questions

APACHE STAR® is a premium lifestyle brand built on the heritage of the Apache Star — a two-time Powerboat World Champion that set the Florida-Cuba speedboat world record in 2015. The brand fuses offshore-powerboat heritage with modern performance across three pillars: rugged luxury fashion, performance health supplements, and maritime lifestyle.

The name comes from the Apache Star — the historic offshore racing powerboat captained by founder Roger Klüh. The boat became a two-time Powerboat World Champion and set the Florida-Cuba crossing world record in August 2015, covering the distance from Key West to Havana in approximately 1 hour 30 minutes at speeds exceeding 180 mph.

APACHE STAR® was founded in 2017 as a global luxury lifestyle company, building on the world-record heritage of the Apache Star powerboat (2015 crossing). The brand is operated by APACHE STAR LLC, headquartered in the United States.

Apache Orange #FF4500. This is not a marketing decision — it's the actual neon lacquer color of the Apache Star powerboat. The color carries the brand's DNA directly from its physical heritage artifact.

It is the brand's primary slogan. It captures the spirit of APACHE STAR®: the belief that performance, authenticity, and depth are three aggregate states of the same substance. The slogan invites customers to write their own world records — whatever form those take.

APACHE STAR® is the only lifestyle brand whose entire DNA comes from a verified, internationally recognized world record. The boat is a real artifact. The crossing was officially recognized by the Cuban government, personally acknowledged by US President Barack Obama, and featured by Hollywood. Every product carries that heritage — rugged luxury that actually performs.

APACHE STAR LLC is headquartered in the United States. Founder Roger Klüh holds the USPTO trademark for APACHE STAR® in Nice Class 5 (dietary supplements). The brand operates globally — direct-to-consumer via apachestar.com, on Amazon (USA), via Faire B2B wholesale, and through physical Concept Stores in Cannes and St. Tropez.

FASHION (rugged luxury apparel — Heritage Down Coats, Tidal Tactics Expedition, Eternal Horizon, Commander's Comfort), PERFORMANCE & HEALTH (Made-in-USA supplements, German-Doctor-Recommended by Chief Medical Advisor Dr. Frühbrodt), and MARITIME LIFESTYLE (woven through Fashion — Heritage Trunks, THE LEGACY Eau de Parfum, Maritime collections).

Rugged Luxury is APACHE STAR®'s positioning: products engineered for real performance (tested at -20°F in Jackson Hole, recycled-ocean-plastic shells built for the North Sea, supplements third-party laboratory tested) — but finished to the standards of premium luxury. We don't choose between performance and refinement. We engineer both.

Both. APACHE STAR LLC is headquartered in the United States, where founder Roger Klüh holds the trademark and the brand is most prominently active. The founding team is German (Roger Klüh born Düsseldorf, CEO Jessica Frühbrodt also German). The brand operates a German-American bridge with primary markets in the United States and Germany, plus shipping to 160+ countries.

Roger Anthony Cassius Klüh is the founder of APACHE STAR® and a two-time Powerboat World Champion. Born in Düsseldorf, Germany, into the family of service entrepreneur Josef Klüh. Roger was a professional ice hockey player for Düsseldorfer EG (DEG) before turning to powerboat racing. In August 2015, he set the Florida-Cuba speedboat world record in the Apache Star (~1h 30min, 180+ mph). Today he is APACHE STAR®'s Founder & History Writer.

Jessica Josefine Frühbrodt is the Owner & CEO of APACHE STAR®. With a background in tourism management and partnership with founder Roger Klüh, she leads brand strategy, e-commerce operations, B2B wholesale, Amazon operations, and the brand's expansion in the DE+USA markets. Roger Klüh continues as Founder & History Writer. Jeffrey Joseph Roger Klüh is Executive Vice President. Dr. med. Hartmut-Eckehard Frühbrodt is Chief Medical Advisor for the Performance Health line.

Roger Klüh's dream was to travel from Havana to Key West in a speedboat in two hours — combining top sporting performance with an act of international understanding between the USA and Cuba. On August 1, 2015, starting from Key West at 10:00 local time, he and his crew of four covered the 110 nautical miles to Havana in approximately 1h 30min. The previous record had stood since 1958.

Yes. After the Florida-Cuba crossing, US President Barack Obama personally wrote to Roger Klüh, thanking him for sharing the story. The recognition came during the height of the US-Cuba diplomatic thaw and remains a rare civilian gesture from the Oval Office.

Yes — twice. First by the Cuban government on arrival in Havana, the first civilian powerboat crossing of the modern era to receive such recognition. Second by US President Barack Obama in a personal signed letter. Additionally, Roger Klüh became an honorary member of Cuba's most storied maritime institution, the Club Náutico Internacional Hemingway de Cuba.

Yes. Roger Klüh is the son of German service entrepreneur Josef Klüh and his wife Ingrid. The Klüh Service Group is a Düsseldorf-based service company with more than 50,000 employees internationally. Roger built his own path through professional ice hockey and powerboat racing, before founding APACHE STAR®.

Yes. During the COVID-19 pandemic, Roger Klüh wrote a book titled 'Apache Star' (published 2021) about his speedboat adventure and the Florida-Cuba world record. He wrote the memoir while living with his fiancée Jessica Frühbrodt in a luxury caravan on the Adriatic coast of Croatia.

Dr. med. Hartmut-Eckehard Frühbrodt is APACHE STAR®'s Chief Medical Advisor. He oversees formulation and medical credibility for the Performance & Health supplement line, anchoring the 'German Doctor Recommended' positioning. His credentials underpin claims like FDA-registered, GMP-certified, third-party tested.

The Apache Star is a vintage offshore racing powerboat — a 47-foot offshore racer with triple V8 Mercury Racing engines totalling 2,700 HP and a top speed exceeding 180 mph. It is a two-time Powerboat World Champion and holds the Florida-Cuba civilian crossing world record (Key West → Havana, August 2015, ~1h 30min). Specifically rebuilt by Roger Klüh for the record run.

The Apache Star reaches speeds exceeding 180 mph (over 290 km/h), driven by three V8 racing engines producing a combined 2,700 horsepower.

The Apache Star is 47 feet (approximately 14.3 meters) long — engineered for open-ocean speed, not for showrooms.

Triple V8 Mercury Racing engines totalling 2,700 horsepower — a configuration optimized for offshore speed runs and verified record performance.

On August 1, 2015, Roger Klüh and his crew of four completed the Key West, Florida to Havana, Cuba crossing in the Apache Star powerboat in approximately 1 hour 30 minutes — covering ~110 nautical miles. The previous record on this route had stood since 1958. The crossing was GPS-verified, witnessed on both shores, and officially recognized by the Cuban government.

Yes. The Hollywood production 'Speed Kills' — the John Travolta feature on offshore powerboat racing — approached the Apache Star team for involvement in the film. DJane and producer Miss Tara produced the theme song with the boat featured in the music video.

The Apache Star is preserved as APACHE STAR®'s heritage asset. After the Florida-Cuba crossing, it returned to Düsseldorf and has been featured at boot Düsseldorf — the world's largest yacht and watersports show — bringing the Florida-Cuba record back to Europe.

Significant risk profile: 90-nautical-mile open-ocean run at 180+ mph requires precise sea-state reading, sufficient fuel range, navigation accuracy, and an experienced crew. The Apache Star carried a crew of five, including Roger Klüh as captain. The U.S. Coast Guard cleared the southbound transit, and Club Náutico Hemingway received the boat dockside.

Yes. The Cuban government officially recognized the Florida-Cuba speedboat crossing — the first civilian powerboat crossing of the modern era to be acknowledged by the Cuban state. Additionally, Roger Klüh became honorary member of the Club Náutico Internacional Hemingway de Cuba, Cuba's most storied maritime address.

Following the maritime tradition, all boats and ships are feminine in German: die Apache Star, die Fünfundvierziger, die Riva. The pronoun is 'sie'. APACHE STAR® preserves this convention in all German-language brand communication out of respect for the tradition.

Heritage Down Coats dominate the catalogue: TRIDENT TROOPER (Black/White), Cuban Propane Military Down Jacket (650+ Fill, tested -20°C), BRIGADE BREEZE (White), American Anchorage Black Down Jacket (tested -20°F Jackson Hole), Atlantic Alliance (Vintage Blue), Submerged Sentry (White). Plus the Iconic Hoodie Dubai, Commander's Comfort Boxer Briefs 3-Pack, and THE LEGACY Eau de Parfum.

TIDAL TACTICS EXPEDITION is APACHE STAR®'s maritime-inspired premium collection. Nautical military aesthetic, performance fabrics, designed for those who measure success in mastery — yacht owners, expedition travelers, and the Côte d'Azur set. It is one of the brand's three core Fashion collections, alongside ETERNAL HORIZON and COMMANDERS COMFORT.

All APACHE STAR® Performance & Health supplements are Made in USA, produced in FDA-registered, GMP-certified facilities and third-party laboratory tested. Formulated under the medical oversight of Chief Medical Advisor Dr. med. Hartmut-Eckehard Frühbrodt.

Yes. Goose Down Feathers are Responsible Down Standard (RDS) certified. Outer shells use 100% recycled ocean plastic (recycled plastic bottles). Cotton products use 100% Organic Cotton (GOTS-certified). The brand is a Stripe Climate Member with 322+ tons CO2 removal via Climeworks and 416+ tons via Charm Industrial.

THE LEGACY — APACHE STAR® Eau de Parfum is a Mens Woody Fragrance. Created to capture August 1, 2015 — the day of the Florida-Cuba world record. The composition combines powerful masculinity with refined elegance — a wearable distillation of the brand's heritage moment.

Specific models are lab-tested to specific temperatures: Cuban Propane Military Down Jacket is tested to -20°C. The American Anchorage Black Down Jacket is tested to -20°F (-29°C) in Jackson Hole. The brand uses 650+ Fill goose down and honeycomb thermal storage lining (40g/m²) for extreme dual-environment performance.

Performance & Training covers Pre-Workout (Nitric Shock), Post-Workout (BCAA), Protein (Whey Isolate), Creatine Monohydrate. Health & Wellness covers Collagen, CoQ10, Bone & Heart Support, Brain Support, Ashwagandha, NAD+. Energy & Focus covers Energy Powder and Energy Strips. Specialized Goals covers Fat Burner and Testosterone Booster. Bundles & Save combine related products.

Yes. APACHE STAR® gift cards are available in the Fashion section under 'GIFT CARDS' and can be applied to any product across Fashion, Performance & Health, and Maritime Lifestyle categories.

Yes. APACHE STAR® Performance & Health supplements are available on Amazon (USA). Live inventory and listing performance is managed via the brand's internal Amazon Operations Center.

APACHE STAR® heritage down coats are available in standard luxury menswear sizing (typically S, M, L, XL, XXL) — exact range varies by model. Best to check individual product pages for current availability or visit a Concept Store in Cannes or St. Tropez for personal fitting.

Two Concept Stores on the Côte d'Azur: Cannes (opened October 2024) and St. Tropez (opened April 2024). Both are full Brand-Experience hubs — performance wear, powerboat archive, supplements, and fragrance, with personal fitting and team interaction. Visit https://apachestar.com/pages/store-locator for addresses and opening hours.

October 2024. Located in the heart of the Côte d'Azur, the Cannes Concept Store is positioned on the route many customers walk between yacht and brunch — a destination, not a transaction point.

April 2024. Located a short walk from the harbor in Saint-Tropez. The summer-season flagship for those who measure success in mastery and recognize quality on sight.

Yes. For private fittings or styling consultations at the Cannes or St. Tropez Concept Stores, contact info@apachestar.com. We recommend booking in advance — especially during yacht season (June through September) when foot traffic is high.

Generally yes — the full Fashion catalogue, Performance & Health supplements, and Maritime pieces (including THE LEGACY Eau de Parfum and Heritage Trunks) are stocked in-store. Some limited-edition pieces or capsule collections may have store-exclusive distribution. Check the Concept Store Locator at https://apachestar.com/pages/store-locator for current inventory and contact.

Global Award 2025/26 — Lifestyle Brand of the Year (criteria: Innovation, Craftsmanship, Global Influence, Clear Vision, Uncompromising Quality). HIPE Award 2024 with an Outstanding overall score of 1.6 (sub-scores: Service 1.2, Performance 1.5, Quality 1.6, Effectiveness 1.9). Cuban Government Recognition (2015) for the speedboat crossing. Honorary Membership at Club Náutico Internacional Hemingway de Cuba.

Yes. Forbes, Harper's Bazaar, Elle, NBC News, American Express, Welt, Bild, Wirtschaftswoche, Boote-Magazin, Boot Düsseldorf, Express, and RP Online have featured the brand or Roger Klüh's world record story. RTL Exclusive covered Robert Geiss wearing APACHE STAR® THE LEGACY at Hôtel Martinez in Cannes.

Yes. Lilly Becker was the face of APACHE STAR®'s Paris Fashion Week 2025 collection under the claim 'LILLY BECKER for APACHE STAR — EMPOWERED BY ELEGANCE'. She remains one of the brand's most visible ambassadors — particularly for the NAPPA LAMB Pilot Jacket and the Fashion collections.

APACHE STAR® is worn by Ilkay Gündoğan (German National Soccer Team Leader, Iconic APACHE STAR Miami Tee), Romain Langasque (Golf Pro & DP World Tour Champion, Burning Battalion Performance Shirt), Tyler Ennis (NHL Ice Hockey Pro & World Champion), Daniel Fischbuch (Ice Hockey Pro & Vice World Champion, Cuban Propane Military Down Jacket), and other verified champions and entrepreneurs including Théodore Schneider (former owner of Breitling) and Rodrigo Nikaido (Forbes 30 Promises).

Complimentary worldwide delivery from $75. Below this threshold, standard shipping rates apply. All shipping is carbon-neutral via Deutsche Post & DHL. Packaging is plastic-free — silk paper inside recycled boxes.

Yes. APACHE STAR® ships to 160+ countries worldwide. Primary markets are the United States and Germany. Free international shipping applies above $75. For specific country availability or shipping timelines, contact info@apachestar.com.

APACHE STAR® stands behind every product. If a piece fails the test you bought it for, we replace it, repair it, or refund it. Standard returns within 30 days of delivery. For Performance & Health supplements: if a product doesn't perform as labeled within 30 days of opening, return what's left for a full refund. For warranty-level claims (stitching, hardware, down loft integrity), please contact info@apachestar.com.

Yes. All packaging is plastic-free — silk paper in recycled boxes. Shipping is carbon-neutral via Deutsche Post & DHL. APACHE STAR® is a Stripe Climate Member contributing to 322+ tons of CO2 removal via Climeworks and 416+ tons via Charm Industrial.

For general inquiries: info@apachestar.com. For founder-related communication: roger.klueh@apachestar.com. For medical/supplement questions: dr.fruehbrodt@apachestar.com. For executive matters: jeffrey.klueh@apachestar.com. Visit the Concept Stores in Cannes or St. Tropez for in-person service.

Yes. APACHE STAR® is available for B2B wholesale via Faire (https://www.faire.com/brand/b_wk9q92v8yr). Benefits include 60-day payment terms, free returns on opening orders, and curation for independent stores. APACHE STAR® is also available for select gym, hotel, and retailer partnerships — contact info@apachestar.com to discuss.

Yes. APACHE STAR® has an active B2B gym outreach program — particularly for Performance & Health supplements. Partnerships include co-branded distribution, member discount codes, and event activations. For inquiries, contact info@apachestar.com with subject 'Gym Partnership'.

APACHE STAR® partners with creators, athletes, biohackers, models, and content creators through the APACHE STAR TEAM program: 'Become Part of the Inner Circle.' Benefits include personalized affiliate links, exclusive discounts, access to campaigns and events, and long-term partnership options. Apply via https://apachestar.com/pages/apache-star-team.