Jeffrey Klüh, Jessica Frühbrodt and Roger Klüh standing together outdoors

Meet the

Head of the
APACHE STAR Team

Meet the APACHE STAR® leadership team: Founder Roger Klüh (world record holder), Owner & CEO Jessica Frühbrodt, EVP Jeffrey Klüh, and Chief Medical Advisor Dr. Hartmut Frühbrodt. Discover the team behind the luxury performance brand.

Roger Anthony Cassius Klüh, Founder of APACHE STAR®, in a uniform jacket with a cigar
Roger Anthony Cassius Klüh, History Writer of APACHE STAR®, with a flower garland

Founder · History Writer

Roger Anthony
Cassius Klüh

Roger Anthony Cassius Klüh secured the APACHE STAR® trademark in 2012 and set his world record in 2015. His vision was to one day transform his offshore racing heritage into a global luxury lifestyle brand. In 2022, this vision became reality when Jessica Frühbrodt officially launched APACHE STAR® as a lifestyle brand.

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Founding Vision

  • Secured APACHE STAR® trademark in 2012 with vision for global luxury brand
  • Inspired by world-record achievement from Key West to Havana
  • Envisioned transforming offshore racing heritage into luxury lifestyle
  • Created the 'Fuel Your Legend' brand philosophy
  • Vision realized in 2022 with official brand launch by Jessica Frühbrodt

Expertise & Background

  • 40+ years of offshore powerboat racing experience
  • Expert in powerboat engineering and design
  • Pioneer in high-speed marine performance technology
  • Visionary in translating racing heritage into consumer products

Brand Philosophy

Roger's passion for speed, adventure, and innovation continues to shape the unique identity of APACHE STAR®. His world-record heritage forms the foundation of the brand's commitment to performance excellence and luxury lifestyle experiences.

roger.klueh@apachestar.com

World record certification available for verification through Club Náutico Internacional Hemingway de Cuba. Official recognition by the Cuban Government documented.

History Writer

Roger Anthony Cassius Klüh is the visionary behind APACHE STAR®, whose legendary world record from the U.S. to Cuba continues to inspire the brand's performance-driven DNA. Born in 1965, Roger brings over 40 years of offshore racing expertise to the brand's heritage storytelling.

As History Writer, Roger preserves and documents the APACHE STAR® legacy, ensuring that every chapter of the brand's journey—from the adrenaline of offshore racing to the precision of luxury craftsmanship—is authentically told. His role is to keep the spirit of speed, innovation, and adventure alive in every story, connecting the brand's world-record heritage with its modern luxury identity.

World Record Achievement

  • Date: August 1st, 2015
  • Route: Key West, Florida to Havana, Cuba
  • Time: 1 hour 30 minutes (new world speed record)
  • Distance: 110 nautical miles to Havana
  • Top Speed: 100+ mph
  • Journey interrupted for 15 minutes due to drive damage; Roger decided to give everything anyway and to demand the top performance of 100+ mph despite 10 feet waves and the drive
Jessica Josefine Frühbrodt, Owner & CEO of APACHE STAR®, smiling, in profile

Owner & CEO

Jessica Josefine
Frühbrodt

Jessica Josefine Frühbrodt owns, operates, and manages APACHE STAR LLC as Owner & CEO. In 2022, she officially launched APACHE STAR® as a global lifestyle brand, bringing a digital-native perspective to luxury brand management. She combines academic excellence with hands-on e-commerce expertise to drive the brand's global growth.

In conversation with Lilly Becker →

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Education & Credentials

  • MBA in Health Management – Middlesex University, London (2022-present)
  • Bachelor of Arts in Tourism, Hotel & Event Management – Fresenius University, Düsseldorf (2017-2020)
  • Certificate in Medicine for Tourism Managers – Apollon University, Bremen (2020-2021)
  • International studies in New York (Berkeley College, Pace University, 2019)

Role at APACHE STAR®

As Owner & CEO of APACHE STAR LLC, Jessica manages all aspects of brand development, including product development, e-commerce strategy, finances, operations, and strategic partnerships. Her unique blend of health management expertise and digital commerce knowledge positions APACHE STAR® at the intersection of performance and luxury lifestyle.

info@apachestar.com

Founded and launched APACHE STAR® as a lifestyle brand in 2022, transforming Roger Klüh's trademark vision into a global luxury brand.

Jeffrey Joseph Roger Klüh, Executive Vice President of APACHE STAR®, wearing a black hat

Executive Vice President

Jeffrey Joseph
Roger Klüh

Jeffrey Joseph Roger Klüh serves as Executive Vice President, driving APACHE STAR®'s global expansion and strategic partnerships. Born in 2000, he brings diverse experience from luxury brand growth, private equity, and high-net-worth client management.

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Education

  • MBA in Business Administration – Regent's University London (2021-2022)
  • BBA in Business Administration – EU Business School (2018-2020)
  • International Baccalaureate – Collège Alpin Beau Soleil, Switzerland (2011-2018)

At APACHE STAR®, Jeffrey focuses on wholesale partnerships, retail expansion, and international market development, ensuring the brand's 'Fuel Your Legend' mission reaches customers worldwide.

jeffrey.klueh@apachestar.com

Dr. Med. Hartmut-Eckehard Frühbrodt, Chief Medical Advisor of APACHE STAR®, in a white physician’s coat

Chief Medical Advisor – Nutrition, Sports & Health

Dr. Med. Hartmut-Eckehard
Frühbrodt

Dr. Med. Hartmut-Eckehard Frühbrodt serves as Chief Medical Advisor for APACHE STAR®, bringing over 50 years of medical expertise. Born in 1944, Dr. Frühbrodt combines decades of clinical practice with a lifelong passion for sports and performance.

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Medical Credentials & Education

  • Dr. Med. (Doctor of Medicine) – Medical University Munich
  • Board-certified physician with 50+ years of medical experience
  • Youngest independent physician in Germany with own practice at age 26 (1970)
  • Operated successful medical practice for over 48 years until 2018 (age 74)
  • Specialized in sports medicine, nutrition science, and clinical research

Areas of Expertise

  • Sports Medicine
  • Nutrition Science
  • Clinical Research
  • Health Economics – Understanding healthcare systems and wellness trends

Professional Background

Dr. Frühbrodt's 48-year medical career (1970-2018) spans general practice, sports medicine and nutrition.

Personal Interests

Beyond his professional achievements, Dr. Frühbrodt is a passionate athlete and adventurer. A former competitive athlete, he remains an avid sailor and golfer.

dr.fruehbrodt@apachestar.com

Medical credentials and board certification available for verification.

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Where to Next

FAQ

Head of the APACHE STAR® Team

Who leads APACHE STAR®?

APACHE STAR® is led by Owner & CEO Jessica Josefine Frühbrodt, with Founder Roger Anthony Cassius Klüh, Executive Vice President Jeffrey Joseph Roger Klüh, and Chief Medical Advisor Dr. Hartmut-Eckehard Frühbrodt.

Who founded APACHE STAR®?

Roger Klüh secured the APACHE STAR® trademark in 2012 and set his world record from Key West to Havana in 2015. Jessica Frühbrodt launched the fashion and lifestyle label in 2022.

What does the Founder do today?

As History Writer, Roger Klüh preserves and documents the APACHE STAR® legacy.

What is the CEO responsible for?

Jessica Frühbrodt manages brand development, including product development, e-commerce strategy, finances, operations, and strategic partnerships.

What is the Executive Vice President focused on?

Jeffrey Klüh focuses on wholesale partnerships, retail expansion, and international market development.

Who is the Chief Medical Advisor?

Dr. Hartmut-Eckehard Frühbrodt is a physician who ran his own practice from 1970 to 2018. He advises APACHE STAR® on nutrition, sports, and health. Customers can ask him for free nutritional advice by email: dr.fruehbrodt@apachestar.com.

How can I contact the leadership team?
Do you work with ambassadors and athletes?

Yes. We collaborate with partners who embody our world-record heritage and the “Fuel Your Legend” mindset.

Where can I learn more about the APACHE STAR® story?

Visit About Us, The Boat, and our Journal.

As featured in

  • Forbes
  • ELLE
  • Harper’s Bazaar
  • NBC News
  • Welt
  • Bild
  • RTL Exclusiv
  • American Express
  • Certified 2024 HIPE Award
  • Global Awards 2025/26: APACHE STAR, Lifestyle Brand of the Year, Germany