Founder · History Writer
Roger Anthony
Cassius Klüh
Roger Anthony Cassius Klüh secured the APACHE STAR® trademark in 2012 and set his world record in 2015. His vision was to one day transform his offshore racing heritage into a global luxury lifestyle brand. In 2022, this vision became reality when Jessica Frühbrodt officially launched APACHE STAR® as a lifestyle brand.
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Founding Vision
- Secured APACHE STAR® trademark in 2012 with vision for global luxury brand
- Inspired by world-record achievement from Key West to Havana
- Envisioned transforming offshore racing heritage into luxury lifestyle
- Created the 'Fuel Your Legend' brand philosophy
- Vision realized in 2022 with official brand launch by Jessica Frühbrodt
Expertise & Background
- 40+ years of offshore powerboat racing experience
- Expert in powerboat engineering and design
- Pioneer in high-speed marine performance technology
- Visionary in translating racing heritage into consumer products
Brand Philosophy
Roger's passion for speed, adventure, and innovation continues to shape the unique identity of APACHE STAR®. His world-record heritage forms the foundation of the brand's commitment to performance excellence and luxury lifestyle experiences.
World record certification available for verification through Club Náutico Internacional Hemingway de Cuba. Official recognition by the Cuban Government documented.
History Writer
Roger Anthony Cassius Klüh is the visionary behind APACHE STAR®, whose legendary world record from the U.S. to Cuba continues to inspire the brand's performance-driven DNA. Born in 1965, Roger brings over 40 years of offshore racing expertise to the brand's heritage storytelling.
As History Writer, Roger preserves and documents the APACHE STAR® legacy, ensuring that every chapter of the brand's journey—from the adrenaline of offshore racing to the precision of luxury craftsmanship—is authentically told. His role is to keep the spirit of speed, innovation, and adventure alive in every story, connecting the brand's world-record heritage with its modern luxury identity.
World Record Achievement
- Date: August 1st, 2015
- Route: Key West, Florida to Havana, Cuba
- Time: 1 hour 30 minutes (new world speed record)
- Distance: 110 nautical miles to Havana
- Top Speed: 100+ mph
- Journey interrupted for 15 minutes due to drive damage; Roger decided to give everything anyway and to demand the top performance of 100+ mph despite 10 feet waves and the drive













































































