MEET THE
HEAD
OF THE
APACHE STAR TEAM
Meet the APACHE STAR® leadership team: Founder Roger Klüh (world record
holder), Owner & CEO Jessica Frühbrodt, EVP Jeffrey Klüh, and Chief Medical Advisor Dr. Hartmut Frühbrodt.
Discover the team behind the luxury performance brand.
ROGER ANTHONY CASSIUS KLÜH
Roger Anthony Cassius Klüh is the visionary behind APACHE STAR®, whose legendary world record from the U.S. to Cuba continues to inspire the brand's performance-driven DNA. Born in 1965, Roger brings over 40 years of offshore racing expertise to the brand's heritage storytelling.
As History Writer, Roger preserves and documents the APACHE STAR® legacy, ensuring that every chapter of the brand's journey—from the adrenaline of offshore racing to the precision of luxury craftsmanship—is authentically told. His role is to keep the spirit of speed, innovation, and adventure alive in every story, connecting the brand's world-record heritage with its modern luxury identity.
World Record Achievement:
- Date: August 1st, 2015
- Route: Key West, Florida to Havana, Cuba
- Time: 1 hour 30 minutes (new world speed record)
- Distance: 110 nautical miles to Havana
- Top Speed: 110 nm/h
- Journey interrupted for 15 minutes due to drive damage; Roger decided to give everything anyway and to demand the top performance of 110 nm/h despite 10 feet waves and the drive
ROGER ANTHONY CASSIUS KLÜH
Roger Anthony Cassius Klüh secured the APACHE STAR® trademark in 2015, inspired by his legendary world-record achievement. His vision was to one day transform his offshore racing heritage into a global luxury lifestyle brand. In 2022, this vision became reality when Jessica Frühbrodt officially launched APACHE STAR® as a lifestyle brand.
Founding Vision:
- Secured APACHE STAR® trademark in 2015 with vision for global luxury brand
- Inspired by world-record achievement from Key West to Havana
- Envisioned transforming offshore racing heritage into luxury lifestyle
- Created the 'Fuel Your Legend' brand philosophy
- Vision realized in 2022 with official brand launch by Jessica Frühbrodt
Expertise & Background:
- 40+ years of offshore powerboat racing experience
- Expert in powerboat engineering and design
- Pioneer in high-speed marine performance technology
- Visionary in translating racing heritage into consumer products
Brand Philosophy:
Roger's passion for speed, adventure, and innovation continues to shape the unique identity of APACHE STAR®. His world-record heritage forms the foundation of the brand's commitment to performance excellence and luxury lifestyle experiences.
World record certification available for verification through Club Náutico Internacional Hemingway de Cuba. Official recognition by the Cuban Government documented.
ROGER ANTHONY CASSIUS KLÜH
Roger Anthony Cassius Klüh is the visionary behind APACHE STAR®, whose legendary world record from the U.S. to Cuba continues to inspire the brand's performance-driven DNA. Born in 1965, Roger brings over 40 years of offshore racing expertise to the brand's heritage storytelling.
As History Writer, Roger preserves and documents the APACHE STAR® legacy, ensuring that every chapter of the brand's journey—from the adrenaline of offshore racing to the precision of luxury craftsmanship—is authentically told. His role is to keep the spirit of speed, innovation, and adventure alive in every story, connecting the brand's world-record heritage with its modern luxury identity.
World Record Achievement:
- Date: August 1st, 2015
- Route: Key West, Florida to Havana, Cuba
- Time: 1 hour 30 minutes (new world speed record)
- Distance: 110 nautical miles to Havana
- Top Speed: 110 nm/h
- Journey interrupted for 15 minutes due to drive damage; Roger decided to give everything anyway and to demand the top performance of 110 nm/h despite 10 feet waves and the drive
ROGER ANTHONY CASSIUS KLÜH
Roger Anthony Cassius Klüh secured the APACHE STAR® trademark in 2015, inspired by his legendary world-record achievement. His vision was to one day transform his offshore racing heritage into a global luxury lifestyle brand. In 2022, this vision became reality when Jessica Frühbrodt officially launched APACHE STAR® as a lifestyle brand.
Founding Vision:
- Secured APACHE STAR® trademark in 2015 with vision for global luxury brand
- Inspired by world-record achievement from Key West to Havana
- Envisioned transforming offshore racing heritage into luxury lifestyle
- Created the 'Fuel Your Legend' brand philosophy
- Vision realized in 2022 with official brand launch by Jessica Frühbrodt
Expertise & Background:
- 40+ years of offshore powerboat racing experience
- Expert in powerboat engineering and design
- Pioneer in high-speed marine performance technology
- Visionary in translating racing heritage into consumer products
Brand Philosophy:
Roger's passion for speed, adventure, and innovation continues to shape the unique identity of APACHE STAR®. His world-record heritage forms the foundation of the brand's commitment to performance excellence and luxury lifestyle experiences.
World record certification available for verification through Club Náutico Internacional Hemingway de Cuba. Official recognition by the Cuban Government documented.
JESSICA JOSEFINE FRÜHBRODT
Jessica Josefine Frühbrodt owns, operates, and manages APACHE STAR LLC as Owner & CEO. In 2022, she officially launched APACHE STAR® as a global lifestyle brand, bringing a digital-native perspective to luxury brand management. Born in 1995 in Altötting, Germany, she combines academic excellence with hands-on e-commerce expertise to drive the brand's global growth.
Education & Credentials:
- MBA in Health Management – Middlesex University, London (2022-present)
- Bachelor of Arts in Tourism, Hotel & Event Management – Fresenius University, Düsseldorf (2017-2020)
- Certificate in Medicine for Tourism Managers – Apollon University, Bremen (2020-2021)
- International studies in New York (Berkeley College, Pace University, 2019)
Role at APACHE STAR®:
As Owner & CEO of APACHE STAR LLC, Jessica manages all aspects of brand development, including product development, e-commerce strategy, finances, operations, and strategic partnerships. Her unique blend of health management expertise and digital commerce knowledge positions APACHE STAR® at the intersection of performance and luxury lifestyle.
Founded and launched APACHE STAR® as a lifestyle brand in 2022, transforming Roger Klüh's trademark vision into a global luxury brand.
JESSICA JOSEFINE FRÜHBRODT
Jessica Josefine Frühbrodt owns, operates, and manages APACHE STAR LLC as Owner & CEO. In 2022, she officially launched APACHE STAR® as a global lifestyle brand, bringing a digital-native perspective to luxury brand management. Born in 1995 in Altötting, Germany, she combines academic excellence with hands-on e-commerce expertise to drive the brand's global growth.
Education & Credentials:
- MBA in Health Management – Middlesex University, London (2022-present)
- Bachelor of Arts in Tourism, Hotel & Event Management – Fresenius University, Düsseldorf (2017-2020)
- Certificate in Medicine for Tourism Managers – Apollon University, Bremen (2020-2021)
- International studies in New York (Berkeley College, Pace University, 2019)
Role at APACHE STAR®:
As Owner & CEO of APACHE STAR LLC, Jessica manages all aspects of brand development, including product development, e-commerce strategy, finances, operations, and strategic partnerships. Her unique blend of health management expertise and digital commerce knowledge positions APACHE STAR® at the intersection of performance and luxury lifestyle.
Founded and launched APACHE STAR® as a lifestyle brand in 2022, transforming Roger Klüh's trademark vision into a global luxury brand.
JEFFREY JOSEPH ROGER KLÜH
Jeffrey Joseph Roger Klüh serves as Executive Vice President, driving APACHE STAR®'s global expansion and strategic partnerships. Born in 2000, he brings diverse experience from luxury brand growth, private equity, and high-net-worth client management.
Education:
- MBA in Business Administration – Regent's University London (2021-2022)
- BBA in Business Administration – EU Business School (2018-2020)
- International Baccalaureate – Collège Alpin Beau Soleil, Switzerland (2011-2018)
At APACHE STAR®, Jeffrey focuses on wholesale partnerships, retail expansion, and international market development, ensuring the brand's 'Fuel Your Legend' mission reaches customers worldwide.
JEFFREY JOSEPH ROGER KLÜH
Jeffrey Joseph Roger Klüh serves as Executive Vice President, driving APACHE STAR®'s global expansion and strategic partnerships. Born in 2000, he brings diverse experience from luxury brand growth, private equity, and high-net-worth client management.
Education:
- MBA in Business Administration – Regent's University London (2021-2022)
- BBA in Business Administration – EU Business School (2018-2020)
- International Baccalaureate – Collège Alpin Beau Soleil, Switzerland (2011-2018)
At APACHE STAR®, Jeffrey focuses on wholesale partnerships, retail expansion, and international market development, ensuring the brand's 'Fuel Your Legend' mission reaches customers worldwide.
DR. MED. HARTMUT-ECKEHARD FRÜHBRODT
Dr. Med. Hartmut-Eckehard Frühbrodt serves as Chief Medical Advisor for APACHE STAR®, bringing over 50 years of medical expertise to ensure every supplement is doctor-recommended, clinically backed, and designed for real results. Born in 1944, Dr. Frühbrodt combines decades of clinical practice with a lifelong passion for sports and performance.
Medical Credentials & Education:
- Dr. Med. (Doctor of Medicine) – Medical University Munich
- Board-certified physician with 50+ years of medical experience
- Youngest independent physician in Germany with own practice at age 26 (1970)
- Operated successful medical practice for over 48 years until 2018 (age 74)
- Specialized in sports medicine, nutrition science, and clinical research
Areas of Expertise:
- Sports Medicine – Performance optimization and injury prevention
- Nutrition Science – Evidence-based nutritional protocols for athletic performance
- Clinical Research – Peer-reviewed studies in sports medicine and supplementation
- Health Economics – Understanding healthcare systems and wellness trends
- Performance Supplements – Formulation and efficacy of performance-enhancing products
Professional Background:
Dr. Frühbrodt's 48-year medical career (1970-2018) established him as a leading authority in sports medicine and nutrition science. His transition to Chief Medical Advisor at APACHE STAR® allows him to apply his extensive clinical expertise to ensure the brand's supplements meet the highest standards of medical integrity and performance efficacy.
Personal Interests:
Beyond his professional achievements, Dr. Frühbrodt is a passionate athlete and adventurer. A former competitive athlete, he remains an avid sailor and golfer, embodying the performance-driven philosophy that defines APACHE STAR®.
Medical credentials and board certification available for verification.
DR. MED. HARTMUT-ECKEHARD FRÜHBRODT
Dr. Med. Hartmut-Eckehard Frühbrodt serves as Chief Medical Advisor for APACHE STAR®, bringing over 50 years of medical expertise to ensure every supplement is doctor-recommended, clinically backed, and designed for real results. Born in 1944, Dr. Frühbrodt combines decades of clinical practice with a lifelong passion for sports and performance.
Medical Credentials & Education:
- Dr. Med. (Doctor of Medicine) – Medical University Munich
- Board-certified physician with 50+ years of medical experience
- Youngest independent physician in Germany with own practice at age 26 (1970)
- Operated successful medical practice for over 48 years until 2018 (age 74)
- Specialized in sports medicine, nutrition science, and clinical research
Areas of Expertise:
- Sports Medicine – Performance optimization and injury prevention
- Nutrition Science – Evidence-based nutritional protocols for athletic performance
- Clinical Research – Peer-reviewed studies in sports medicine and supplementation
- Health Economics – Understanding healthcare systems and wellness trends
- Performance Supplements – Formulation and efficacy of performance-enhancing products
Professional Background:
Dr. Frühbrodt's 48-year medical career (1970-2018) established him as a leading authority in sports medicine and nutrition science. His transition to Chief Medical Advisor at APACHE STAR® allows him to apply his extensive clinical expertise to ensure the brand's supplements meet the highest standards of medical integrity and performance efficacy.
Personal Interests:
Beyond his professional achievements, Dr. Frühbrodt is a passionate athlete and adventurer. A former competitive athlete, he remains an avid sailor and golfer, embodying the performance-driven philosophy that defines APACHE STAR®.
Medical credentials and board certification available for verification.
Excellence Recognized Globally
AWARDS & RECOGNITION
The APACHE STAR® leadership team has been recognized for excellence in luxury brand development, performance innovation, and entrepreneurial achievement.
Recent Awards & Honors
🏆 APACHE STAR® Wins Global Award 2025-2026 Lifestyle Brand of the Year
APACHE STAR® has been honored with the prestigious Global Award for Lifestyle Brand of the Year 2025-2026, recognizing our commitment to excellence, innovation, and authentic performance-driven luxury.
🏆 APACHE STAR® Fashion Awarded the HIPE Award
A Mark of Excellence in the Service Industry - APACHE STAR® Fashion has received the HIPE Award, celebrating outstanding service quality, customer experience, and dedication to excellence in the luxury fashion sector.
🏆 Roger Klüh - Official Recognition by Cuban Government
Founder Roger Klüh received official recognition from the Cuban Government for his historic world-record achievement from Key West to Havana, cementing APACHE STAR®'s heritage in international maritime history.
Historic Achievements
- World Speed Record: Key West to Havana (August 1st, 2015)
- Youngest Independent Physician in Germany: Dr. Hartmut Frühbrodt (1970)
- International Business Education: Team across 4 countries
- Multi-Industry Expertise: Racing, Medicine, Luxury, Private Equity
HERITAGE & MILESTONES
The APACHE STAR® Journey
1968 | The Beginning
Roger Klüh's passion for offshore racing begins, laying the foundation for decades of performance excellence.
1992 | First Apache
The legendary Apache powerboat is born, setting new standards in offshore racing performance.
2015 | World Record Achievement
Roger Klüh sets the world speed record from Key West, Florida to Havana, Cuba in 1 hour 30 minutes. Certified by Club Náutico Internacional Hemingway de Cuba.
2015 | APACHE STAR® Founded
Inspired by the world-record achievement, APACHE STAR® is established as a luxury lifestyle brand combining performance heritage with modern innovation.
2022 | Leadership Evolution
Jessica Frühbrodt assumes role as Owner & CEO, bringing MBA expertise in Health Management and digital-native perspective to brand growth.
2024 | Global Expansion
Opening of flagship store in Cannes, France, marking APACHE STAR®'s international presence in luxury markets.
2024 | Villa d'Eté Partnership
Exclusive collaboration with Villa d'Eté in Saint-Tropez, establishing APACHE STAR® in premium French Riviera lifestyle scene.
2025 | Global Recognition
APACHE STAR® wins Global Award 2025-2026 Lifestyle Brand of the Year, recognizing excellence in luxury brand development.
2025 | Industry Excellence
APACHE STAR® Fashion receives HIPE Award for outstanding service quality in the luxury fashion sector.
Premium Collaborations Worldwide
EXCLUSIVE PARTNERSHIPS
APACHE STAR® collaborates with premium partners who share our commitment to excellence, performance, and luxury lifestyle experiences.
Premium Retail Partners
Strategic partnerships with select luxury retailers worldwide, ensuring exclusive access to APACHE STAR® products in carefully curated markets.
Villa d'Été, Saint-Tropez
Exclusive lifestyle partnership at one of the French Riviera's most prestigious venues, embodying the APACHE STAR® experience in the heart of Saint-Tropez.
Flagship Locations
APACHE STAR® flagship stores in carefully selected international markets, including Cannes, France, bringing the brand's world-record heritage to discerning customers globally.
Medical & Performance Advisory
Partnership with board-certified medical professionals and performance experts, led by Dr. Hartmut Frühbrodt, ensuring APACHE STAR® supplements meet the highest standards of quality and efficacy.
Discover our partner locations below.
The Beginning
Roger Klüh's passion for offshore racing begins, laying the foundation for decades of performance excellence.
First Apache
The legendary Apache powerboat is born, setting new standards in offshore racing performance.
World Record Achievement
Roger Klüh sets the world speed record from Key West, Florida to Havana, Cuba in 1 hour 30 minutes. Certified by Club Náutico Internacional Hemingway de Cuba.
APACHE STAR® Founded
Inspired by the world-record achievement, APACHE STAR® is established as a luxury lifestyle brand combining performance heritage with modern innovation.
Global Expansion
Opening of flagship stores in Cannes and St. Tropez, France, marking APACHE STAR®'s international presence in luxury markets.
Industry Excellence
APACHE STAR® Fashion receives HIPE Award for outstanding service quality in the luxury fashion sector.
Lifestyle Brand Officially Launched
Lifestyle Brand officially launched by Jessica Frühbrodt, who owns & operates & manages the APACHE STAR LLC.
FAQ - HEAD OF THE APACHE STAR TEAM
-
Who leads APACHE STAR?
APACHE STAR is led by Owner & CEO Jessica Josefine Frühbrodt, with Founder Roger Anthony Cassius Klüh, Executive Vice President Jeffrey Joseph Roger Klüh, and Dr. Hartmut-Eckehard Frühbrodt as Chief Medical Advisor.
-
What does the Founder do today?
Roger Klüh safeguards our world-record heritage and shapes the brand story so every product carries the spirit of speed, precision, and grit.
-
What is the CEO responsible for?
Jessica Frühbrodt drives strategy, product, operations, e-commerce, and partnerships—turning the brand’s “Fuel Your Legend” ethos into real, high-performance experiences.
-
What is the EVP focused on?
Jeffrey Klüh leads growth—expansion, partnerships, and wholesale—so our products and experiences scale globally without losing quality.
-
What does the Chief Medical Advisor do?
Dr. Frühbrodt oversees product standards for our supplements and guides evidence-based quality practices from formulation to release. Our APACHE STAR doc also gives free nutritional advice for our customers.
-
What makes APACHE STAR different from other premium brands?
We fuse offshore-powerboat heritage with modern performance — rugged luxury that actually performs, from apparel to lab-tested supplements.
-
Are APACHE STAR supplements third-party tested?
Yes. We use independent labs and provide Certificates of Analysis (COAs) by batch. Request them anytime via our contact form.
-
Do your products contain allergens?
Allergen information is listed on each product label and page. For full details and sensitivities, please review the product page before purchase.
-
Are your supplements non-GMO or vegetarian?
We offer non-GMO and vegetarian-friendly options. Check each product page for the applicable statements and certifications.
-
How can I contact leadership for media or partnerships?
Use our contact form or send us an email to info@apachestar.com — your inquiry will be routed directly to the leadership team.
-
Do you work with ambassadors and athletes?
Yes. We collaborate with partners who embody our world-record heritage and the “Fuel Your Legend” mindset.
-
Where can I learn more about the Apache Star story?
Visit our About/Story and Blog features to explore the world-record legacy that inspired the brand.
