APACHE STAR Wins Global Award - Lifestyle Brand of the Year 2026

APACHE STAR® has been officially honored as Lifestyle Brand of the Year in the Corporate LiveWire Global Awards 2025/26 — a recognition that marks a defining moment in our journey. This award celebrates brands that excel in innovation, craftsmanship, and global influence. To be selected on an international stage among leaders from fashion, lifestyle, technology, and design affirms what our community has always known:

APACHE STAR® is not just a label — it’s a statement.

The Corporate LiveWire Global Awards identify companies shaping the future of their industries. Their judges spotlight brands that demonstrate clear vision, uncompromising quality, cultural impact, and a measurable contribution to their field. APACHE STAR® stood out for our unique fusion of luxury, performance engineering, and bold identity — all rooted in the legendary world‑record Apache Star powerboat that inspires our DNA.

This award celebrates the core of who we are:

• Rugged performance: Every piece is built with purpose — engineered for real conditions, crafted to endure, designed for people who live with intensity.
• Fearless identity: From color palettes to materials to detailing, every element draws from the spirit of the iconic Apache Star powerboat and the audacity of world‑record speed.
• Global vision: Our community spans Europe, the U.S., and beyond — united by independence, courage, and a shared drive to live beyond limits.

This moment is also a tribute to everyone who fuels this mission. Our customers, ambassadors, athletes, adventurers, creators, and every person who chooses APACHE STAR® — you carry the legend into the world. You are the movement.

The recognition by the Corporate LiveWire Global Awards confirms our worldwide influence and the increasing role APACHE STAR® plays in shaping future lifestyle culture. From our fashion collections to our expanding performance‑ and health division in the U.S., and from our global pop‑ups to our upcoming APACHE STAR® Ranch projects — every step builds toward a vision that is bigger, bolder, and more international. Learn more about the man behind the legend.

This win isn’t the finish line. It’s ignition.

We continue pushing boundaries — in fashion, in performance, in lifestyle, and in global presence. The next chapter will be louder. Braver. Faster.

Thank you for being part of the movement.
Fuel Your Legend.
APACHE STAR®