Where is the new APACHE STAR flagship store located in Cannes?

The APACHE STAR flagship store is located at Villa d’Été, 134 Rue d’Antibes, 06400 Cannes, France — one of the most prestigious shopping destinations in Europe. The boutique offers an exclusive experience of the brand’s luxury collections and lifestyle philosophy.

What makes the Cannes boutique unique compared to other locations?

Villa d’Été Cannes showcases exclusive collections not available online, combining craftsmanship, adventure, and individuality. Every visit offers a tailored experience for those seeking performance, luxury, and authenticity — hallmarks of APACHE STAR’s DNA.

Are APACHE STAR collections available anywhere else?

Yes, APACHE STAR’s exclusive pieces are also available at Villa d’Été in Saint-Tropez, located at 2 Place de la Croix de Fer, 83990 Saint-Tropez, France. Both boutiques reflect the brand’s spirit of freedom and luxury along the French Riviera.

What inspired the APACHE STAR brand and its designs?

APACHE STAR was inspired by the record-breaking Apache Star powerboat, piloted by Roger Klüh, and brought to life as a lifestyle and fashion label by Jessica Frühbrodt. The designs embody adventure, performance, and timeless elegance — a tribute to bold individuals who live without limits.

Does the Cannes store offer online ordering or appointments?

Currently, exclusive items showcased in the Cannes boutique are only available in-store. However, visitors can book private appointments through our official website for personalized shopping experiences and fashion consultations.

FASHION

APACHE STAR Opens Its Second Flagship Store in Cannes

APACHE STAR second flagship store opens in Cannes

A Lifestyle Beyond Limits

Few names resonate with the spirit of adventure and excellence quite like APACHE STAR. Born from the record-breaking feats of Roger Klüh and brought to life as a fashion and lifestyle label by Jessica Frühbrodt, APACHE STAR embodies a relentless pursuit of dreams and unyielding ambition. Now, this spirit has found a new home in the heart of Cannes, at the luxurious Villa d’Été boutique on Rue d’Antibes.

A Legendary Setting: Rue d’Antibes

Situated in one of the most exclusive shopping destinations in Europe, Villa d’Été on 134 Rue d’Antibes offers the perfect stage for APACHE STAR’s unique designs. The iconic street, lined with luxury boutiques and steeped in sophistication, mirrors the brand’s ethos of daring elegance. From its breathtaking collections to its bold philosophy, APACHE STAR redefines what it means to combine performance and luxury.

Exclusive Collections, Only in Villa d’Été

The Villa d’Été boutiques in Cannes and St. Tropez are the only places where you can experience APACHE STAR’s exclusive collections. These pieces are carefully curated to reflect the brand’s vision of combining adventure, craftsmanship, and individuality. With items unavailable online, each visit to Villa d’Été becomes a unique experience for those who demand the extraordinary.

Côte d’Azur: The Heartbeat of APACHE STAR

The Côte d’Azur is not just the setting for APACHE STAR shops – it is woven into the very fabric of the brand’s identity. It was here, along these sun-kissed shores, that Roger Klüh launched his legendary career in the world’s most exhilarating and perilous motorsport: powerboat racing. This stunning stretch of coastline, where luxury meets adventure, continues to inspire the APACHE STAR brand. From the serene beauty of the Mediterranean waters to the high-octane thrills of its races, the Côte d’Azur embodies the blend of performance, elegance, and audacity that APACHE STAR represents. With boutiques now in both St. Tropez and Cannes, the brand stands as a symbol of bold achievement and timeless luxury, echoing the spirit of the region where dreams are made and records are shattered.

Visit Villa d’Été Cannes

Whether you are a trailblazer, a dreamer, or simply someone who refuses to settle for the ordinary, Villa d’Été Cannes is your gateway to experiencing the world of APACHE STAR. Let the allure of Rue d’Antibes and the unmistakable craftsmanship of our collections ignite your passion for the extraordinary.