APACHE STAR Opens Its Second Flagship Store in Cannes

Dec 22, 2024

A Lifestyle Beyond Limits

Few names resonate with the spirit of adventure and excellence quite like APACHE STAR. Born from the record-breaking feats of Roger Klüh and brought to life as a fashion and lifestyle label by Jessica Frühbrodt, APACHE STAR embodies a relentless pursuit of dreams and unyielding ambition. Now, this spirit has found a new home in the heart of Cannes, at the luxurious Villa d’Été boutique on Rue d’Antibes.

A Legendary Setting: Rue d’Antibes

Situated in one of the most exclusive shopping destinations in Europe, Villa d’Été on 134 Rue d’Antibes offers the perfect stage for APACHE STAR’s unique designs. The iconic street, lined with luxury boutiques and steeped in sophistication, mirrors the brand’s ethos of daring elegance. From its breathtaking collections to its bold philosophy, APACHE STAR redefines what it means to combine performance and luxury.

Exclusive Collections, Only in Villa d’Été

The Villa d’Été boutiques in Cannes and St. Tropez are the only places where you can experience APACHE STAR’s exclusive collections. These pieces are carefully curated to reflect the brand’s vision of combining adventure, craftsmanship, and individuality. With items unavailable online, each visit to Villa d’Été becomes a unique experience for those who demand the extraordinary.

Côte d’Azur: The Heartbeat of APACHE STAR

The Côte d’Azur is not just the setting for APACHE STAR shops – it is woven into the very fabric of the brand’s identity. It was here, along these sun-kissed shores, that Roger Klüh launched his legendary career in the world’s most exhilarating and perilous motorsport: powerboat racing. This stunning stretch of coastline, where luxury meets adventure, continues to inspire the APACHE STAR brand. From the serene beauty of the Mediterranean waters to the high-octane thrills of its races, the Côte d’Azur embodies the blend of performance, elegance, and audacity that APACHE STAR represents. With boutiques now in both St. Tropez and Cannes, the brand stands as a symbol of bold achievement and timeless luxury, echoing the spirit of the region where dreams are made and records are shattered.

Visit Villa d’Été Cannes

Whether you are a trailblazer, a dreamer, or simply someone who refuses to settle for the ordinary, Villa d’Été Cannes is your gateway to experiencing the world of APACHE STAR. Let the allure of Rue d’Antibes and the unmistakable craftsmanship of our collections ignite your passion for the extraordinary.