Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you use or make a purchase from (the "Site").


When you visit the Website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone and some of the cookies that are installed on your device. As you navigate the Website, we also collect information about the individual web pages or products you view, the websites or search terms that brought you to the Website, and information about how you interact with the Website. We refer to this automatically collected information as "Device Information".

We collect Device Information using the following technologies:

- "Cookies" are data files that are stored on a device or computer and often contain an anonymous unique identifier. For more information about cookies and how to disable cookies, please visit
- "Log files" log actions on the website and collect data such as IP address, browser type, internet service provider, referring/exit pages and date/time stamps.
- "Web beacons", "tags" and "pixels" are electronic files that collect information about how you navigate the website.

When you make a purchase or attempt to make a purchase on the Website, we also collect certain information about you. This includes name, billing address, shipping address, payment information (including credit card numbers, e-mail address and phone number. We refer to this information as "order information".

By "personal data" in this privacy policy, we mean both device information and order information.



We generally use the order information we collect to fulfill orders we receive through the Site (including processing your payment information, providing shipping and sending invoices and/or order confirmations).

We also use this order information to:

Communicate with you;
Screen our orders for potential risk or fraud; and

Provide you with information or advertising related to our products or services, provided this is in accordance with your privacy settings.

We use the device information we collect to check for potential risks and fraud (in particular your IP address) and generally to improve and optimize our website (e.g. by analyzing the navigation behavior of our customers and their interaction with the website and to assess the success of our marketing and advertising campaigns).


We share your personal data with third parties who assist us in using your personal data as described above. For example, we use Shopify to operate our online store. You can find more information about how Shopify uses your personal data here: We also use Google Analytics to understand how our customers use the website. You can find more information about how Google uses your personal data here: You can deactivate Google Analytics here:

Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.



As described above, we use your personal data to provide you with targeted advertising or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, please see the Network Advertising Initiative ("NAI") education page at

You can opt out of targeted ads here:

You can also opt out of some of these services via the Digital Advertising Alliance's opt-out portal:


Please note that if we receive a "Do Not Track" signal from your browser, we will not change our website's data collection and use practices.


If you are a European resident, you have the right to access the personal information we hold about you and to request that it be corrected, updated or deleted. If you wish to exercise this right, please contact us using the contact details below.
If you are a European resident, please also note that we process your information in order to fulfill contracts with you (for example, if you place an order through the Site) or to pursue our legitimate business interests listed above. Please also note that your data will be transferred outside of Europe, including Canada and the United States.



If you place an order through the Site, we will retain your order information for our records unless you ask us to delete this data.


We may change this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal or regulatory reasons.


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below

ApacheFashion OÜ

Päevalille tn 6-15

13517 Tallinn