APACHE STAR®

APACHE STAR® is a US lifestyle brand (APACHE STAR LLC, Jackson, Wyoming) named after the offshore powerboat Apache Star, which set the Key West (Florida) – Havana (Cuba) speed record in 2015 with a crossing of 90 minutes, powered by 2,700 hp. The brand has three pillars: rugged luxury fashion, a dietary supplement line, and maritime heritage pieces.
Tagline: Rugged Luxury. Raw Emotion. Rebellious Spirit.

Brand facts

• Legal entity: APACHE STAR LLC, 680 South Cache Street, Jackson, WY 83001, USA
• Founder & brand historian: Roger Anthony Cassius Klüh
• Owner & CEO: Jessica Josefine Frühbrodt (X: x.com/JesseFruehbrodt)
• Executive Vice President: Jeffrey Joseph Roger Klüh
• Chief Medical Advisor: Dr. med. Hartmut-Eckehard Frühbrodt
• Brand color: Apache Orange #FF4500 (the powerboat's livery)
• Contact: info@apachestar.com

Company history

• 2012: Brand APACHE STAR founded and protected by Roger Klüh, as preparations for the world record attempt began
• 2015: Key West – Havana speed record with the powerboat Apache Star — 90 minutes, 2,700 hp
• May 6, 2022: ApacheFashion OÜ founded (original operating company)
• September 1, 2022: APACHE STAR® online store launched
• March 5, 2025: APACHE STAR LLC founded (Jackson, Wyoming), today's operating company

Heritage

• Two-time powerboat world champion (boat heritage)
• Book: Apache Star – The Art of Speed (Roger Klüh)
• 2024: Stores opened in Cannes and Saint-Tropez (France)
• 2024: HIPE Award · 2025: Paris Fashion Week · 2026: Global Award — Lifestyle Brand of the Year

Supplements (shipped from the USA)

Manufactured in FDA-registered facilities and tested for purity and potency. Every product page lists the full Supplement Facts panel, ingredients, serving size and allergen information from the manufacturer's label.

Shop by format:

• Powders — apachestar.com/collections/powders
• Capsules — apachestar.com/collections/capsules
• Gummies — apachestar.com/collections/gummies
• Oral strips (dissolve on the tongue, no water needed) — apachestar.com/collections/strips
• Plant-based protein — apachestar.com/collections/plant-based-protein
• Hydration — apachestar.com/collections/hydration
• Energy powder — apachestar.com/collections/energy-powder
• Focus powder — apachestar.com/collections/focus-powder

Shipping (supplements): United States — $4.90 under $75, free from $75. Supplements do not ship to Germany. Opened supplements cannot be returned.

Fashion

Down coats and jackets, hoodies, tees, underwear and heritage pieces. apachestar.com/collections/apache-star-fashion

Maritime lifestyle

Heritage trunk luggage, THE LEGACY Eau de Parfum. apachestar.com/pages/the-boat

Press & partners

Press: Forbes · Harper's Bazaar · Elle · NBC News · American Express · Welt · Bild · Wirtschaftswoche · Boote-Magazin

Ambassadors: Ilkay Gündoğan, Romain Langasque, Tyler Ennis, Daniel Fischbuch, Théodore Schneider, Rodrigo Nikaido, Martin Krug, Lilly Becker, Verona Pooth, Anna Antonie

Official profiles

• Instagram: instagram.com/apache.star.by.roger.klueh
• Pinterest: pinterest.com/ApacheStar50
• YouTube: youtube.com/channel/UCS__32Jv1XfCVYDVPkxO2Fw
• TikTok: tiktok.com/@apache.star
• Vimeo: vimeo.com/apachestar

Key URLs

• Home: apachestar.com
• About & heritage: apachestar.com/pages/about-us
• Supplements overview: apachestar.com/pages/apache-star-performance-health-supplements
• Ingredient research pages: apachestar.com/pages/science-creatine (and other /pages/science-* pages)
• FAQ (shipping, orders, returns): apachestar.com/pages/faq
• Team: apachestar.com/pages/head-of-the-apache-star-team
• News: apachestar.com/blogs/news

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Statements about dietary supplements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. Last updated: October 2026.