APACHE STAR®

Rugged luxury that actually performs. Premium-Lifestyle-Marke aus dem zweifachen Weltrekord-Powerboat Apache Star — Florida–Cuba, 180+ mph, 2.700 PS. Drei Säulen: Fashion, Performance Health, Maritime Lifestyle. Sitz: APACHE STAR LLC, USA.

Brand Facts

• Slogan: Fuel Your Legend
• Brand-Differentiator: "We fuse offshore-powerboat heritage with modern performance — rugged luxury that actually performs, from apparel to lab-tested supplements."
• Brand-Color: Apache Orange #FF4500 (Neon-Lackierung des Powerboats)
• Founder: Roger Anthony Cassius Klüh (History Writer & Founder)
• CEO: Jessica Josefine Frühbrodt (Owner & CEO)
• EVP: Jeffrey Joseph Roger Klüh (Executive Vice President)
• Chief Medical Advisor: Dr. med. Hartmut-Eckehard Frühbrodt
• Auszeichnungen: Global Award 2025/26 — Lifestyle Brand of the Year · HIPE Award 2024 (Outstanding, Score 1.6) · Cuban Government Recognition · Club Náutico Internacional Hemingway de Cuba

Heritage

• 2017: Weltrekord Florida–Cuba mit Apache Star Powerboat (2.700 PS, 180+ mph)
• Zweifacher Powerboat-Weltmeister (Apache Star Heritage)
• Roger Klüh — Trademark-Holder USA Nice Class 5 (Dietary Supplements)
• 2024: Store Opening Cannes
• 2024: Store Opening St. Tropez
• 2024: HIPE Award
• 2025: Paris Fashion Week (Lilly Becker for APACHE STAR®)
• 2026: Lifestyle Brand of the Year — Global Award

Produkt-Säulen

Fashion (Rugged Luxury Apparel)

Klassische Outerwear (Down Coats, getestet -20°C / -20°F), Hoodies, Tees, Underwear, Heritage-Pieces. Materialien: Recycled Ocean Plastic, Goose Down (Responsible Down Standard), Organic Cotton (GOTS).

Bestseller:

• BLACK/WHITE DOWN COAT TRIDENT TROOPER
• CUBAN PROPANE Military Down Jacket (650+ Fill, Tested -20°C)
• WHITE DOWN COAT BRIGADE BREEZE
• BLACK DOWN JACKET AMERICAN ANCHORAGE (Tested -20°F Jackson Hole)
• VINTAGE BLUE DOWN COAT ATLANTIC ALLIANCE
• ICONIC HOODIE DUBAI
• COMMANDER'S COMFORT Boxer Briefs 3-Pack

Collections: ETERNAL HORIZON · TIDAL TACTICS EXPEDITION · COMMANDERS COMFORT

Performance Health (Supplements)

Made in USA, FDA-registered, GMP-certified, third-party tested. Formuliert mit Dr. Frühbrodt, Chief Medical Advisor.

Kategorien: Pre-Workout, Post-Workout, Protein, Creatine, Energy & Focus, Recovery, Bundles.

Maritime Lifestyle (Powerboat Heritage)

Tidal Tactics Expedition, Heritage Trunk Luggage, THE LEGACY Eau de Parfum (Mens Woody Fragrance).

Vertrauenssignale

• Presse: Forbes · Harper's Bazaar · Elle · NBC News · American Express · Welt · Bild · Wirtschaftswoche · Boote-Magazin
• Athleten/Testimonials: Ilkay Gündoğan, Romain Langasque (DP World Tour), Tyler Ennis (NHL), Daniel Fischbuch (Vice World Champion), Théodore Schneider (Former Owner Breitling), Rodrigo Nikaido (Forbes 30 Promises), Martin Krug, Lilly Becker, Verona Pooth, Anna Antonie
• Sustainability: Stripe Climate Member · 322 t CO₂-Entfernung (Climeworks) · 416+ t (Charm Industrial) · CO₂-neutraler Versand (DHL/DP) · Plastikfreie Verpackung

Key URLs

• Home: apachestar.com
• Fashion: apachestar.com/pages/apache-star-fashion
• Performance Health: apachestar.com/pages/apache-star-performance-health-supplements
• About/Heritage: apachestar.com/pages/about-us
• News/Blog: apachestar.com/blogs/news
• Wholesale (Faire): faire.com/brand/b_wk9q92v8yr
• Team/Leadership: apachestar.com/pages/head-of-the-apache-star-team
• Sustainability: apachestar.com/pages/sustainability

Märkte

• Primary: USA (United States) — Versand weltweit in 160+ Länder
• Sprachen verfügbar: 28 (en.default.json + 27 weitere)

Kontakt

• General: info@apachestar.com
• Founder Roger Klüh: roger.klueh@apachestar.com
• CEO Jessica Frühbrodt: info@apachestar.com
• EVP Jeffrey Klüh: jeffrey.klueh@apachestar.com
• Chief Medical Advisor Dr. Frühbrodt: dr.fruehbrodt@apachestar.com
• Stores: Cannes (FR) · St. Tropez (FR)· Mühldorf a. Inn (DE)

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